Market Trends of Japan Soy Protein Industry
Increasing Demand for Plant Based Protein Products
- Consumer demand for plant-based food and beverages is increasing due to the rising trend of vegan and plant-based food consumption. Therefore, the demand for soy protein is increasing. Soy protein is used as an alternative in different dairy as well as meat alternative products. Due to rising health consciousness, consumers are opting for the consumption of less calorific and more nutritious and functional food. Also, due to the increasing prevalence of lactose intolerance, the demand for plant-based milk is increasing, which is increasing the demand for soy proteins in dairy manufacturers.
- According to Procon.Org data from 2022, 73% of people in Japan are lactose intolerant. Old consumers in the country are looking for products that are easy to digest; hence, the demand for plant-based proteins is increasing. Over the medium term, the demand for soy protein is expected to increase owing to the increasing demand for plant-based food and beverage products.
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Increasing Application in Sports Nutrition
- Health-conscious consumers in the country are opting for the consumption of plant proteins as they provide more energy and keep the body fresh for a longer time. The market Players are using plant proteins like soy proteins in sports nutrition products like powders and beverages. Plant proteins reduce muscle fatigue and keep the body energized for a longer time. Additionally, soy protein helps in muscle building. Due to rising diseases like obesity and diabetes, consumers are participating in sports to keep themselves healthy.
- Sports athletes and sports enthusiasts are incorporating plant proteins in their diet regime to be fresh and fit for a longer time. According to Ministry of Internal Affairs and Communications (Japan) data from 2021, 74.79 million people in Japan are practicing sports. Owing to this, the demand for soy protein in sports nutrition products is increasing. The market players are providing soy protein products like isolates, concentrates, and others for athletes' weight management, muscle building, and overall immunity. For instance, the SAVAS brand from Meji Holdings provides soy protein for weight management.
