Market Share of Jeans Industry
The jeans market is highly competitive, with a strong presence of local and global players operating globally. Thus, the active players bring innovation in their product offerings to cater to changing consumers' fashion and sustain their position in the market. Some of the major players in the market are Levis Co, Gap Inc., Kontoor Brands, Industria de Diseño Textil SA (Inditex), and OTB Group, among others. Major players have identified a variety of strategies that leading companies are pursuing to capture the largest possible share of the market, including capacity expansion, acquisition, merger, partnership, and product and technology innovations. For instance, In June 2022, Gap Inc. launched a new credit card program in collaboration with Barclays and MasterCard. Customers can earn points by making purchases at Old Navy, Gap, Banana Republic, Athleta, and other Mastercard-accepting retailers.
Jeans Market Leaders
-
OTB Group
-
Kontoor Brands Inc
-
Levi Strauss & Co.
-
Gap Inc
-
Industria de Diseño Textil, S.A. (Inditex)
*Disclaimer: Major Players sorted in no particular order
