Market Size of Jeans Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 4.18 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players.webp "Jeans Market Major Players")
*Disclaimer: Major Players sorted in no particular order |
Jeans Market Analysis
The Jeans Market is expected to register a CAGR of 4.18% during the forecast period.
Continued product innovation and rising incomes around the world are expected to fuel jeans sales. Bell bottoms, boot cut, high rise, cropped, skinny, tapered, and normal fit jeans are just some of the options out there. It is expected that these factors may increase the demand for jeans. The impact of social media platforms on culture is also expected to fuel market growth. For instance, according to International Telecommunication Union (ITU), as of 2022, the estimated number of internet users worldwide was 5.3 billion. The increasing clothing industry, driven by the introduction of premium and branded items, is also likely to have a major influence on the growth of the jeans market.
Over the coming years, the major factors propelling the growth of the market include the globalization of fashion trends, changing consumer lifestyles, and the growing preference for high-end and premium design labels among the middle-class population. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable. With the growing customization trend, players started designing customized jeans to increase their customer base and increasing their sales. Due to consumers' shifting lifestyles, like paying extra attention to the latest trend, the key players are expected to achieve a competitive advantage through customization. Additionally, the strategic collaborations among players in the denim jeans industry are the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.
Jeans Industry Segmentation
Jeans are trousers or pants that are made from denim or dungaree cloth. The report's scope includes the different types of jeans offered in the market for men, women, and kids. The scope of the jeans market includes segmentation of the market into end-user, category, distribution channels, and geography. By end users, the market is segmented into men, women, and children. The market is also divided according to the category, which includes mass and premium. The market is segmented based on the distribution channel, including specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Moreover, the study involves the global analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts are based on value (in USD million).
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| Men | |
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| Premium |
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| Online Retail Stores | |
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Jeans Market Size Summary
The jeans industry is poised for steady growth, driven by factors such as product innovation, rising global incomes, and the influence of social media on fashion trends. The market is characterized by a diverse range of styles, including bell bottoms, boot cut, high rise, and skinny jeans, catering to varying consumer preferences. The globalization of fashion trends and the increasing demand for premium and branded denim items are significant contributors to market expansion. As consumers, particularly millennials and Generation Z, become more exposed to global fashion and are willing to experiment with new styles, the demand for jeans is expected to rise. The industry is also witnessing a trend towards customization, with brands offering personalized options to attract a broader customer base.
In regions like Asia Pacific and the Middle East, urbanization and digitalization have shifted consumer preferences towards branded and high-quality denim products. The market is further bolstered by the growing disposable incomes and the rising number of women in the workforce, prompting brands to innovate in terms of fit and comfort. Online retail channels are expanding, offering consumers a convenient shopping experience with a wide variety of brands and styles. The competitive landscape is marked by the presence of both local and global players, with major companies pursuing strategies such as mergers, acquisitions, and product innovations to capture market share. As the industry continues to evolve, sustainability and eco-friendly practices are becoming increasingly important, with brands investing in sustainable manufacturing processes to meet consumer demand for responsible fashion.
Jeans Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 End User
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2.1.1 Men
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2.1.2 Women
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2.1.3 Children
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2.2 Category
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2.2.1 Mass
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2.2.2 Premium
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialist Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 United Kingdom
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2.4.2.2 Germany
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2.4.2.3 Spain
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2.4.2.4 France
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2.4.2.5 Italy
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 United Arab Emirates
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2.4.5.2 South Africa
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2.4.5.3 Rest of Middle East and Africa
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Jeans Market Size FAQs
What is the current Jeans Market size?
The Jeans Market is projected to register a CAGR of 4.18% during the forecast period (2024-2029)
Who are the key players in Jeans Market?
OTB Group, Kontoor Brands Inc, Levi Strauss & Co., Gap Inc and Industria de Diseño Textil, S.A. (Inditex) are the major companies operating in the Jeans Market.
