| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 8.23 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Kale Chips Market Analysis
The Kale Chips Market is expected to register a CAGR of 8.23% during the forecast period.
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.
Kale Chips Market Trends
Increasing demand of Vegetable and Healthy Chips
Kale has an ultra-low-calorie count, many antioxidants, and the ability to support normal cholesterol levels and cardiovascular health, this alone factor is boosting the growth of the kale chips market globally. The introduction of raw, gluten-free, organic, and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet. Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and research and development (R&D) in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility
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North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods such as kale chips. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. The rise in the vegan population has been resulting in the significant adoption of plant-based healthy snacks including kale chips. An increasing number of sellers and manufacturers drive regional product availability. With an aim to cater to a large number of consumers, companies in the region are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, and Big Basket.
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Kale Chips Industry Overview
With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. The major players in the market are General Mills Inc., Vermont Kale Chips, Brad's Plant Based, LLC, and Simply 7 Snacks, LLC. In order to strengthen their hold in the market, these companies are innovating their types, expanding their target markets, and strengthening their distribution channels.
Kale Chips Market Leaders
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General Mills Inc.
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Brad'S Plant Based, LLC
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Vermont Kale Chips
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Simply 7 Snacks, LLC
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The Angel Kale Company
- *Disclaimer: Major Players sorted in no particular order
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Kale Chips Market News
- In September 2020, Ecoideas announced the launch of Solar Raw's Kaley's Kale Chips in four new flavors to meet the growing demand for nutritionally dense and naturally delicious plant based snacks that appeal to mainstream snacker.
- In November 2019, San Miguel Produce, Inc., the leader in value-added dark leafy greens, announced the launch of its new line of fresh Kale Chip Kits under their Cut 'N Clean Greens label.
- In January 2017, General Mills Inc. invested in kale chips firm, Rhythm Superfoods.
Kale Chips Industry Segmentation
The kale chips are generally made with fresh kale which is tossed in oil and sea salt. The Global kale chips market is segmented by product type, distribution channel, and geography. The market is segmented by product type into dehydrated leaf crisps/chips and extruded chips. Based on the Distribution Channel, the market is diversified into supermarkets/hypermarkets, convenience stores, specialty stores, and online stores. Moreover, the market is segmented by Geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
| By Product Type | Dehydrated leaf Crisps/Chips | |
| Extruded Chips | ||
| By Distribution Channel | Hypermarkets/Supermarkets | |
| Convenience Stores | ||
| Specialist Stores | ||
| Online Stores | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | United Arab Emirates |
| South Africa | ||
| Rest of Middle-East and Africa |
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Kale Chips Market Research FAQs
What is the current Kale Chips Market size?
The Kale Chips Market is projected to register a CAGR of 8.23% during the forecast period (2025-2030)
Who are the key players in Kale Chips Market?
General Mills Inc., Brad'S Plant Based, LLC, Vermont Kale Chips, Simply 7 Snacks, LLC and The Angel Kale Company are the major companies operating in the Kale Chips Market.
Which is the fastest growing region in Kale Chips Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Kale Chips Market?
In 2025, the North America accounts for the largest market share in Kale Chips Market.
What years does this Kale Chips Market cover?
The report covers the Kale Chips Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Kale Chips Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Kale Chips Industry Report
Statistics for the 2025 Kale Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Kale Chips analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
