Market Trends of Kale Chips Industry
This section covers the major market trends shaping the Kale Chips Market according to our research experts:
Increasing demand of Vegetable and Healthy Chips
Kale has an ultra-low-calorie count, many antioxidants, and the ability to support normal cholesterol levels and cardiovascular health, this alone factor is boosting the growth of the kale chips market globally. The introduction of raw, gluten-free, organic, and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet. Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and research and development (R&D) in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility
North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods such as kale chips. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. The rise in the vegan population has been resulting in the significant adoption of plant-based healthy snacks including kale chips. An increasing number of sellers and manufacturers drive regional product availability. With an aim to cater to a large number of consumers, companies in the region are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, and Big Basket.
