Market Size of Ketogenic Diet Food Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 12.19 Billion |
| Market Size (2029) | USD 15.67 Billion |
| CAGR (2024 - 2029) | 5.16 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Ketogenic Diet Food Market Analysis
The Ketogenic Diet Food Market size is estimated at USD 12.19 billion in 2024, and is expected to reach USD 15.67 billion by 2029, growing at a CAGR of 5.16% during the forecast period (2024-2029).
Because of the COVID-19 pandemic, people's working styles changed. Many countries developed work-from-home cultures.Because of this, the prevalence of obesity, cardiovascular diseases, high blood pressure, and many more chronic diseases started to rise among people. The ketogenic food market is going to grow over the long term owing to increased awareness among people about their health and fitness. Following the keto diet can have plenty of benefits, like helping with weight loss, reducing migraines, improving heart health, reducing cholesterol, and many more. Due to all these benefits known to consumers, the market is expected to grow over the long term.
Furthermore, online food delivery services and e-commerce websites are growing all over the world owing to their convenience. As a result, consumers have more food options and selections. Especially among millennials, keto diets are very popular as they give more energy with less calorie intake, which eventually helps with weight management. Athletes and sports enthusiasts are also shifting to a ketogenic diet in order to stay fit and active for a longer period of time. Therefore, the increasing need for the keto diet among consumers is paving the way for manufacturers to introduce keto products, particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which are often lacking in a keto diet. Several market players are launching products and ingredients to support the keto food market. For instance, in June 2022, King Arthur Baking Co. launched a new collection of keto-friendly baking mixes. The keto mixes, which are made using non-GMO certified ingredients, are available in a yellow cake mix, a chocolate cake mix, an all-purpose muffin mix, and a pizza crust mix. Each mix has 2 grams or less of net carbs per serving and no added sugar.
Ketogenic Diet Food Industry Segmentation
Keto is short for ketogenic, referring to a diet or food that is low in carbohydrates but high in protein. While originating as a medical diet, it is popularly associated with weight loss. It also helps in boosting metabolism, reducing appetite, and improving the balance of the gut. The report on ketogenic diet food is segmented by product type into supplements, beverages, snacks, and other product types. By distribution channel, the market is segmented into supermarkets, hypermarkets, pharmacies, drug stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
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| Supplements | |
| Beverages | |
| Snacks | |
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| Supermarkets/Hypermarkets | |
| Pharmacy/Drug Stores | |
| Specialty Stores | |
| Online Retail Stores | |
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Ketogenic Diet Food Market Size Summary
The ketogenic diet market is poised for significant growth over the forecast period, driven by increasing consumer awareness of health and fitness benefits associated with the diet. The shift in work patterns due to the COVID-19 pandemic has led to a rise in chronic health issues, prompting more individuals to adopt ketogenic diets for weight management and improved health outcomes. The market is further bolstered by the growing popularity of online food delivery services and e-commerce platforms, which offer a wide range of keto-friendly food options. This trend is particularly evident among millennials and fitness enthusiasts who seek energy-dense, low-calorie diets. Manufacturers are responding to this demand by introducing a variety of keto products, including supplements and snacks, that adhere to the high-fat, low-carb dietary formula.
Globally, the ketogenic diet market is characterized by a competitive landscape with both regional and international players. Companies are expanding their product offerings to include keto-friendly foods and beverages, catering to the rising demand for healthy, convenient, and nutrient-rich food options. The market is witnessing innovation in product development, with new keto-friendly baking mixes, snacks, and meal kits being launched to meet consumer preferences. In regions like China and Australia, the availability of ketogenic foods in various forms and the emergence of keto certifications are contributing to market growth. The presence of major players such as Perfect Keto, LLC, Glanbia PLC, and Nestle, along with strategic partnerships and product launches, underscores the dynamic nature of the ketogenic diet market.
Ketogenic Diet Food Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Supplements
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2.1.2 Beverages
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2.1.3 Snacks
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2.1.4 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Pharmacy/Drug Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Ketogenic Diet Food Market Size FAQs
How big is the Ketogenic Diet Food Market?
The Ketogenic Diet Food Market size is expected to reach USD 12.19 billion in 2024 and grow at a CAGR of 5.16% to reach USD 15.67 billion by 2029.
What is the current Ketogenic Diet Food Market size?
In 2024, the Ketogenic Diet Food Market size is expected to reach USD 12.19 billion.
