Market Trends of Ketogenic Diet Food Industry
This section covers the major market trends shaping the Ketogenic Diet Food Market according to our research experts:
Increasing Obesity is Driving the Market Growth
Obesity is one of the major health problems in the world today. According to the Trust for America's Health report from September 2022, 4 in 10 American adults have obesity. Because of this, consumers are shifting towards healthy food habits and incorporating keto-friendly foods into their diet regimen. They are also going to fitness centers and gyms to stay fit. The gym trainers and doctors recommend the ketogenic diet instead of intermittent fasting. The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Considering children's obesity in many regions, the market players are innovating products like cakes, chocolates, protein bars, and many more that are keto-friendly. For instance, in April 2022, Jimmy's Healthy Foods Inc. launched Keto-Friendly Chocolate Fudge Pudding. Additionally, the availability of different keto-friendly products on online shopping apps like Amazon, Walmart, and many more is also driving the market.
Asia-Pacific is Emerging as the Fastest-growing Market
In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid. Also, keto certifications are emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the Paleo diet or a clean-label diet. China has a large young population, which contributes to the consumption of ketogenic foods. Ketogenic beverages, like alcoholic and non-alcoholic beverages, are quite famous in the region. Because of changes in environment, lifestyle, and urbanization, consumers need their food to be healthy, easy to carry, and nutrient-rich. Australian consumers are also very conscious of their health, and the market players there have been launching snacks and snack bars that are keto-friendly. For instance, in March 2021, an Australian food company, My Muscle Chef, launched new healthy keto bars that are made from plant-based ingredients.
