Market Size of Global Kinesio Tape Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 271.63 Million |
| Market Size (2029) | USD 411.65 Million |
| CAGR (2024 - 2029) | 8.67 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Kinesio Tape Market Analysis
The Global Kinesio Tape Market size is estimated at USD 271.63 million in 2024, and is expected to reach USD 411.65 million by 2029, growing at a CAGR of 8.67% during the forecast period (2024-2029).
The factors driving the growth of the studied market are the rise in muscle pain due to minor accidents and sports and an increase in the geriatric population. For instance, according to the National Safety Council (NSC), in 2023 exercise equipment accounted for about 445,642 injuries in the United States, the most in any category of sports and recreation. Next, to exercise equipment injuries, the injuries caused by bicycles and accessories accounted for 405,411 in 2022.
Similarly, the revised World Population Prospects by the United Nations in 2022, reported that in the year 2022, there were 771 million people aged 65 years or over globally. The older population is projected to reach 994 million by 2030 and 1.6 billion by 2050. This age group is at high risk for various age-related illnesses, which require the help of personal mobility.
The growing burden of accidents sports injuries and the geriatric population is expected to boost the demand for pre-cut strips over the forecast period. For instance, as per the Statistisches Bundesamt in November 2022, Germany experienced just over 29,000 injuries due to traffic accidents. In addition, according to the Federal Statistical Office (Destatis), the above-stated number climbed by slightly under 2,400, or 9%, over the same month last year.
Thus, the growing burden of injuries and accidents is expected to boost the market growth over the forecast period. However, patent rights required to manufacture tapes may restrain the market growth.
Kinesio Tape Industry Segmentation
As per the scope of the report, Kinesio tape is an adhesive tape used by therapists to change muscle tone, move lymphatic fluids, correct movement patterns, and improve posture. The Kinesio tape market is segmented by Type (Pre-cut Strips and Roll Forms), Application (Rehabilitation, Alignment, Pain Management, and Other Applications), Distribution Channel (Franchised Store, E-commerce, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 countries across major global regions. The report offers the value (USD) for the above segments.
| By Type | |
| Pre-cut Strips | |
| Roll Forms |
| By Application | |
| Rehabilitation | |
| Alignment | |
| Pain Management | |
| Other Applications |
| By Distribution Channel | |
| Franchised Store | |
| E-commerce | |
| Other Distribution Channels |
| Geography | ||||||||
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Global Kinesio Tape Market Size Summary
The Kinesio Tape market is poised for significant growth, driven by an increase in muscle pain from sports injuries and a rising geriatric population. The demand for pre-cut kinesio tape strips is expected to surge due to the growing incidence of accidents and sports-related injuries, as well as the need for pain relief among older adults. The market is characterized by the availability of pre-cut strips in various sizes, which offer convenience and efficiency in application. These tapes, although devoid of medications, are effective in alleviating acute and chronic pain, reducing swelling, and accelerating recovery from injuries. The market's expansion is further supported by innovations and new product launches, such as Nutriband Inc.'s Heating and Cooling Kinesiology Tape, which combines traditional benefits with pain-relieving features.
North America is anticipated to lead the Kinesio Tape market, bolstered by the presence of key industry players and a high prevalence of injuries requiring pain management. The region's market growth is fueled by the significant number of sports and recreational injuries, particularly among children and middle-aged individuals. Collaborative efforts and strategic partnerships, such as Nutriband Inc.'s agreement with KT Tape, are expected to enhance market dynamics. The competitive landscape includes major companies like Kinesio Holding Corporation, Nucap Industries Inc., and Rocktape Co Limited, among others. Recent rebranding and marketing initiatives, such as KT Tape's transformation to Kinesio Tape, aim to strengthen brand presence and awareness in the sports medicine sector.
Global Kinesio Tape Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Rise in Muscle Pain due to Minor Accidents and Sports
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1.2.2 Increase in Geriatric Population
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1.3 Market Restraints
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1.3.1 Patent Rights Required to Manufacture Tapes
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1.4 Porter's Five Forces Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD)
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2.1 By Type
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2.1.1 Pre-cut Strips
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2.1.2 Roll Forms
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2.2 By Application
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2.2.1 Rehabilitation
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2.2.2 Alignment
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2.2.3 Pain Management
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2.2.4 Other Applications
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2.3 By Distribution Channel
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2.3.1 Franchised Store
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2.3.2 E-commerce
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2.3.3 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Italy
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2.4.2.5 Spain
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2.4.2.6 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 South Korea
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2.4.3.6 Rest of Asia-Pacific
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2.4.4 Middle East and Africa
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2.4.4.1 GCC
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2.4.4.2 South Africa
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2.4.4.3 Rest of Middle East and Africa
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2.4.5 South America
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2.4.5.1 Brazil
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2.4.5.2 Argentina
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2.4.5.3 Rest of South America
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Global Kinesio Tape Market Size FAQs
How big is the Global Kinesio Tape Market?
The Global Kinesio Tape Market size is expected to reach USD 271.63 million in 2024 and grow at a CAGR of 8.67% to reach USD 411.65 million by 2029.
What is the current Global Kinesio Tape Market size?
In 2024, the Global Kinesio Tape Market size is expected to reach USD 271.63 million.
