How big is the KSA OOH And DOOH Market?

The KSA OOH And DOOH Market size is expected to reach USD 168.24 million in 2024 and grow at a CAGR of 6.20% to reach USD 227.27 million by 2029. Read More

What is the current KSA OOH And DOOH Market size?

In 2024, the KSA OOH And DOOH Market size is expected to reach USD 168.24 million. Read More

Who are the key players in KSA OOH And DOOH Market?

Arabian Contracting Services Co. (AlArabia), JCDecaux, Alliance Media, Saudi Signs Media and Alan Media and Advertising are the major companies operating in the KSA OOH And DOOH Market. Read More

What years does this KSA OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the KSA OOH And DOOH Market size was estimated at USD 157.81 million. The report covers the KSA OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the KSA OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

KSA OOH and DOOH Market Size & Share Analysis - Industry Research Report

KSA OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The KSA OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH, Digital OOH (Programmatic OOH and Other Digital OOH Types)), Application (Billboards, Transportation (Airports and Other Transportation Applications (Buses, Etc. ), Street Furniture, and Other Place-Based Media), and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

KSA OOH and DOOH Industry Overview

The KSA OOH and DOOH market is witnessing a rise in competitiveness among companies as outdoor advertising companies become more focused on building innovative marketing strategies for their clients. While the market is moderately fragmented, competition is expected to increase in the future. Some major players include AlArabia, Alliance Media, JCDecaux, and Saudi Signs Media.

In October 2023, AlArabia Outdoor Advertising, the premier OOH firm in Saudi Arabia, secured a significant project. Through this, the company will be responsible for setting up, managing, and upkeeping outdoor advertising billboards in Riyadh. This initiative, put forth by Remat Al-Riyadh Development, is part of a grand vision to elevate Riyadh into a top-tier global city, focusing on digitalization, smart technologies, and sustainability. To bolster this transformation, AlArabia is partnering with Saudi Artificial Intelligence Company (SCAI), a subsidiary of the Public Investment Fund.

In September 2023, Daktronics, in collaboration with the Electronic Gaming Infrastructure Company, completed the installation of 535 sq. m of LED video displays at Riyadh Front Mall, an e-sports venue in Saudi Arabia. This installation notably features Daktronics' latest innovation, which comprises curved, bendable LED modules. The video walls encircling the venue, which were finalized in 2023, promise to immerse gamers and visitors with dynamic digital skins.