Kuwait Poultry Meat Market Size

Kuwait Poultry Meat Market Analysis

The Kuwait Poultry Meat Market size is estimated at 514.50 million USD in 2024, and is expected to reach 541.58 million USD by 2029, growing at a CAGR of 1.03% during the forecast period (2024-2029).

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514.50 Million

Market Size in 2024 (USD)

541.58 Million

Market Size in 2029 (USD)

2.75 %

CAGR (2017-2023)

1.03 %

CAGR (2024-2029)

Largest Market by Distribution Channel

57.14 %

value share, On-Trade, 2023

Increased demand for poultry meat through on-trade outlets in Kuwait has been driven by growth in foodservices, such as the opening of new restaurants and cafés.

Largest Market by Form

49.68 %

value share, Fresh / Chilled, 2023

Fresh meat products are considered to be of higher quality and preferred by many health-conscious consumers. The hospitality industry's demand is also aiding consumption.

Fastest-growing Market by Distribution Channel

1.33 %

Projected CAGR, Off-Trade, 2024-2029

The availability of a variety of poultry meat products through off-trade channels, with different cuts, processed items, and packaging options, allows consumers to fulfill their needs.

Fastest-growing Market by Form

1.83 %

Projected CAGR, Processed, 2024-2029

Processed poultry meat provides convenience to consumers, thus making it the most preferable. It also remains to be an affordable and versatile source of animal protein.

Leading Market Player

8.54 %

market share, Kuwait United Poultry Company (KUPCO), 2022

KUPCO has been constantly investing in the latest production and processing facilities equipped with advanced technology to enhance efficiency and maintain product quality.

The demand for poultry meat surges as separate counters captivate consumers, thus driving the market

Kuwait Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• The on-trade channel holds the major share among distribution channels in the market. It is projected to register a growth rate of 0.82% by value in the forecast period. Kuwait's tourism industry attracts visitors from different parts of the world, leading to increased demand for diverse culinary experiences, some of which include poultry dishes. Tourist arrivals in Kuwait averaged 6.32 million in 2022. The poultry dishes offered include a wide range of products, such as chicken wings, steaks, and ethnic-inspired meat preparations, which help drive the market's growth.
• Among off-trade channels, the supermarkets and hypermarkets segment emerged as the largest distribution channel throughout the study period. It registered a market share of 43.06% by value in 2022. This was primarily because supermarkets have separate poultry meat counters to keep red meat products fresh, which further attracts consumers. Moreover, in Kuwait, approximately 45% of the population is in the 20 to 39 age bracket, and these young consumers have a high inclination toward spending in retail malls and purchasing international brands. The top supermarkets in Kuwait are Carrefour, LuLu Hypermarket, The Sultan Center, and Saveco.
• Online channels are anticipated to be the fastest-growing distribution channel, registering a CAGR of 7.90% by value during the forecast period, primarily due to the increasing preference for online shopping in the country. Kuwait's internet penetration rate stood at 99% of the total population at the start of 2023. Consumers choose online grocery shopping in terms of convenience, discounts, and time-saving. The growth of e-commerce platforms and online marketplaces has facilitated the availability of poultry meat products.