Market Trends of Lactose Free Milk Industry
This section covers the major market trends shaping the Lactose Free Milk Market according to our research experts:
Growing Lactose Intolerant Population
The shift in consumer demand for healthy on-the-go food products, including nut butter, is due to diverse reasons, such as changing lifestyles and a rise in the working population coupled with health factors, like lactose intolerance, and heart diseases. For example, In the United Kingdom, one and two in every ten people have lactose intolerance. Adding on, according to the British Nutrition Foundation in the United Kingdom, Sweden, the Netherlands, Belgium, and Ireland, 5% of the population is thought to suffer from any degree of lactose maldigestion.
Moreover, the growing number of lactose intolerant newborns around the globe has resulted in an increased need for substitute products to meet their nutritional needs. Thus, companies are expanding their product lines with innovative products to meet the growing consumer demand. For example, LACTAID milk contains different nutrients such as calcium, Vitamins A, D, and B12, potassium, riboflavin, and protein.
Asia-Pacific is the Fast-Growing Market
According to the data revealed by NINH (Institute for Nutrition and Health) and the CDC (Chinese Center for Disease Control and Prevention), the incidence of lactose intolerance in Chinese adults is very high, suggesting great demand for lactose-free packaged milk. On the other hand, the massive media exposure and government education on lactose intolerance and infant allergies have increased the demand for lactose-free milk and other dairy products among consumers with related health issues.
Furthermore, Japan has been undergoing major demographic and cultural transformations. In addition, the aging population and health-conscious consumers propel the demand for nutritious food and beverage, which is likely to continue boosting the demand for intolerant beverages like lactose-free milk. Though India had a comparatively low incidence of food allergies, lifestyle changes made people more prone to conditions like lactose intolerance and other food allergies. Thus, companies operating in the country are launching various lactose-free milk products to cater to the growing health-conscious consumers. For instance, In June 2022 Provilac, milk delivery firms in India launched lactose-free cow milk. Some of the leading brands offering lactose free milk across the country are Amul, Borges Natura, Raw Pressery, Only Earth, Pilk, among others.
