Market Trends of China Laminate Flooring Industry
This section covers the major market trends shaping the China Laminate Flooring Market according to our research experts:
The Residential Segment Occupied a Major Share of the Market
The residential segment of China's laminate wood flooring market has been occupying a major share of the market, with the changing consumer dynamics. The manufacturer's ability to recreate the realism of hardwood with laminate has allowed end-users to enjoy the classic look of wood with more durability and often at a lower price point. While wood grain looks, in general, continue to be the most popular laminate design across the board. The number of customers who opt for laminate wood flooring is increasing owing to advantages such as its thermal capabilities and adaptability according to temperature, ease of installation, cleanliness, and maintenance for a longer time, and the aesthetic richness that the flooring offers. The aesthetic feature has expanded its market share to the exterior application as well.
Manufacturer Owned Stores are the Most Preferred Distribution Channel
Laminate flooring can be purchased from retail stores and even the internet, but there are no buying groups or home centers promoting laminate flooring in China. The majority of retail stores are owned by laminate flooring manufacturers who also install and service the floor. The retail channel in China is very fragmented, with the 50 largest retailers accounting for less than 5% of the total market. When it comes to purchasing laminate flooring, there are a number of retail options available in the country. A major factor affecting where flooring is purchased is that flooring is considered a building material, not a home decoration, and is often grouped with plumbing fixtures and lighting. Laminate flooring manufacturer-owned stores and home products/design malls are the largest retail outlets for flooring in China. Manufacturer stores can be stand-alone units or showrooms located within large, multi-story structures where other home products, such as plumbing and lighting fixtures, are sold. These are the most preferred channels for the purchase of flooring products in the country.
