Market Trends of Latin America BOPP Film Industry
This section covers the major market trends shaping the Latin America BOPP Film Market according to our research experts:
Growing Demand of Flexible Packaging
- As the food industry in the region is growing significantly, the demand for packaging is driven substantially by the industry, and food enterprises across the region are adopting BOPP solutions as a part of their packaging needs. With the growing demand, regional manufacturers are expanding their production capabilities.
- Consumer awareness about packaging solutions and health benefits is increasing, and health considerations primarily drive the demand for flexible packaging. Also, increased reliance on ready-to-eat and prepared food create the need for flexible packaging in the region, especially in the snack segments.
- Many corporations are expanding their operations in Brazil in response to rising demand. Recently Grupo Lantero established a new 7,000 square meter plant in Sao Paulo, Brazil, to support its operations and manufacture rigid and flexible plastic packaging at the same location.
- Furthermore, the use of BOPP films for packaging meat is expected to grow during the forecast period in the region as the demand for meat is increased rapidly. For instance, according to a survey by the Organization for Economic Cooperation and Development (OECD), Argentina stands as the world's third-largest consumer, and Brazil is the sixth in the meat sector.
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Brazil is Expected to Hold Significant Market Share
- The growing demand for packaged food in the region is augmenting the demand for BOPP packaging in the industry. Brazil and Mexico are among the significant contributors to the demand growth in the region.
- Dairy, snacks, and confectionery products are the major end users of BOPP films. The technological advancements in packaging technology, such as modified atmosphere and high-pressure processing, have increased the use of BOPP films for meat, poultry, fruits, and vegetables.
- As the food and beverage industry in the country is growing, the demand for packaging is on the rise, and food enterprises across the region are adopting BOPP solutions as part of their packaging needs. With the growing demand, regional manufacturers are expanding their production capabilities.
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