Latin America Hair Care Market Share

Statistics for the 2023 & 2024 Latin America Hair Care market share, created by Mordor Intelligence™ Industry Reports. Latin America Hair Care share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Market Share of Latin America Hair Care Industry

The hair care market in Latin America is moderately fragmented. Some of the prominent companies operating in the Latin American hair care market are Unilever, L'Oreal, S.A., and Procter & Gamble. The key players have increasingly strategized on gaining larger market shares in these countries, via constant product innovation, merger and acquisition, advertisement expenses, and R&D investments, to develop niche products. In 2022, P&G spent around USD 1.4 billion on acquisitions, majorly related to the purchase of skincare brands Farmacy Beauty and Tula and haircare company Ouai.

Latin America Hair Care Market Leaders

  1. Procter & Gamble

  2. L'Oréal S.A.

  3. Coty

  4. Unilever PLC

  5. Henkel AG & Company, KGaA

*Disclaimer: Major Players sorted in no particular order

Latin America Hair Care Market Concentration

Latin America Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)