Latin America Laundry Appliances Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 4.84 Billion |
| Market Size (2029) | USD 5.95 Billion |
| CAGR (2024 - 2029) | 4.25 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Latin America Laundry Appliances Market Analysis
The Latin America Laundry Appliances Market size is estimated at USD 4.84 billion in 2024, and is expected to reach USD 5.95 billion by 2029, growing at a CAGR of 4.25% during the forecast period (2024-2029).
Latin America has a share of more than 5% in the global retail value of Laundry appliances. Among the retail unit volume sales of laundry appliances, the region has a share of more than 10% globally. Sales of Laundry appliances in the mid and low-end segment are observing an increase with the demand for premium appliances expected to grow at a rapid pace in the market owing to the emerging middle class in the region. Washing machines are among the most popular used laundry appliances by the people of Latin America and it is observing a continuous rise in sales over the years. The increase in disposable income is leading people to increase their expenditure on household laundry appliances. With an urbanization rate of more than 80%, Mexico, Buenos Aires, Rio Di Janeiro, Santiago, and Monterrey are among the Latin American cities creating ample opportunities for the sales of different ranges of Laundry appliances.
With Technological innovations, Laundry appliances are been equipped with smart features where the user can control the appliances through their smartphones, and with sensors and AI-equipped features the appliances are becoming more automatic. The bulk of laundry appliances are produced domestically in the region with a rise in import duties and logistics costs making imported appliances expensive. The region is also witnessing rising exports to other countries owing to the low cost of labor and the robust manufacturing sector. An increase in inventory optimization, sustainability, and cost minimization are some of the strategies that have been successful in the region for expansion of laundry appliances market.
Latin America Laundry Appliances Market Trends
Rise in Washing Machines Sales
Washing Machines exists among the most widely used laundry appliance in commercial as well as residential segment. Fully Automatic, Semi-Automatic, Front load and top load have emerged as different types of washing machines in the market providing users with an increased variety of choices as per their use. With the advent of COVID sales revenue of washing machines in Latin America observed a continuous increase generating market opportunities for the manufacturers. Among the sales of the major appliances in Latin America sales of washing machines had observed a continuous rise over the years existing with a share of more than 16.6%. Brazil, Mexico, Venezuela, Argentina, and Columbia are among the Latin American countries with rising household consumption expenditures and provides an opportunity for global manufacturers to expand their market.
Rising Online Sales of Laundry Appliances
Online revenue share of Laundry appliances in Latin America is observing a continuous increase with washing machines and dryers existing among the segment most widely used as laundry appliances. Online revenue share of washing machine sales in Latin America is observing a continuous increase with a share of more than 18%. Electrolux, Samsung, LG, and Costway are among the companies offering their laundry appliances online through various means of either direct sales through their website or with the use of different E-commerce channels. With online purchases, users are been provided with flexibility over the payment methods as per their pocket. EMI options, Cash on delivery, and Credit Card discounts are among some of the features that are making the purchase of laundry appliances in online mode more user-friendly. Retail E-commerce revenue for electronic appliances in Latin America is observing a continuous increase creating a positive externality for sales of the laundry appliance market.
Latin America Laundry Appliances Industry Overview
The Latin American laundry Appliance market is consolidated and is dominated by some of the large manufacturers in the market with a high degree of alliance between retailers in the market. Companies are opting for strategies that include mergers and acquisitions to gain market share. Some of the Exciting players in the market are Whirlpool Corporation, AB Electrolux, LG Electronics, Panasonic Corporation, and Samsung.
Latin America Laundry Appliances Market Leaders
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Whirlpool Corporation.
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AB Electrolux
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LG Electronics
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Panasonic Corporation
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Samsung
*Disclaimer: Major Players sorted in no particular order
Latin America Laundry Appliances Market News
- In March 2023, Whirlpool announced to invest USD 160 Million for expanding its plant in Mexico at the Northern city of Ramos Arizpe. The investment is made for expanding the production of Whirlpool home appliances in Mexico in addition to its existing three plants in the country.
- In September 2023, Samsung launched its, A-40% Washing Machine, it is equipped with the feature of 40% less energy consumption which is required to reach the A energy efficiency class limit. The machine is equipped with smart features of AI wash and sensors to enhance its cleaning efficiency.
Latin America Laundry Appliances Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Online Channels Sales Of Laundry Appliance are Driving Market
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4.3 Market Restraints
- 4.3.1 Increasing Inflation And Supply Chain Disruptions Affecting The Market
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4.4 Market Opportunities
- 4.4.1 Rising Demand For Customer Specific Products In Residential And Commercial Segment
- 4.4.2 Rising Demand For Smart Features Of AI and Sensors Enabled Appliance
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4.5 Industry Attractiveness - Porters' Five Forces Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitutes
- 4.5.5 Intensity of Competitive Rivalry
- 4.6 Technological Innovations in Latin America Laundry Appliance Market
- 4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Freestanding Laundry Appliances
- 5.1.2 Built-in Laundry Applinaces
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5.2 By Product
- 5.2.1 Washing Machine
- 5.2.2 Dryers
- 5.2.3 Electric Smoothing Irons
- 5.2.4 Others
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5.3 By Technology
- 5.3.1 Automatic
- 5.3.2 Semi-Automatic/ Manual
- 5.3.3 Others
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5.4 By Distribution Channel
- 5.4.1 Supermarkets and Hypermarkets
- 5.4.2 Specialty Stores
- 5.4.3 Online
- 5.4.4 Other Distribution Channels
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5.5 By Country
- 5.5.1 Brazil
- 5.5.2 Mexico
- 5.5.3 Chile
- 5.5.4 Argentina
- 5.5.5 Colombia
- 5.5.6 Rest of Latin America
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Whirlpool Corporation.
- 6.2.2 AB Electrolux
- 6.2.3 LG Electronics
- 6.2.4 Panasonic Corporation
- 6.2.5 Samsung
- 6.2.6 Bosch (Siemens)
- 6.2.7 Haier Electronics Group Co. Ltd (Candy)
- 6.2.8 Miele
- 6.2.9 KitchenAid
- 6.2.10 Groupe SEB*
- *List Not Exhaustive
7. MARKET FUTURE TREND
8. DISCLAIMER AND ABOUT US
** Subject To AvailablityLatin America Laundry Appliances Industry Segmentation
Laundry Appliances refer to the machinery used for cleaning and maintaining laundry clothes in either the residential or commercial sector. Watching machines, Dryers, Irons, and others exist among the major used laundry appliances with technology advancement equipping them in different models and features as required by the users.
The study gives a brief description of the latin america laundry appliance market and includes details on laundry appliance sales, investment by the manufacturers, and the technological innovation in the market. The latin america laundry appliance market is segmented by type, by products, by technology and by distribution channel. By type, the market is segmented into freestanding laundry appliances, built-in laundry appliances. By product, the market is segmented into washing machines, dryers, electric smoothing irons, others. By technology the market is segmented into automatic, manual. By distribution channel the market is segmented into supermarkets and hypermarkets, specialty stores, online, other distribution channels . The report also covers the market sizes and forecasts for the latin america laundry appliance market in value (USD) for all the above segments.
| By Type | Freestanding Laundry Appliances |
| Built-in Laundry Applinaces | |
| By Product | Washing Machine |
| Dryers | |
| Electric Smoothing Irons | |
| Others | |
| By Technology | Automatic |
| Semi-Automatic/ Manual | |
| Others | |
| By Distribution Channel | Supermarkets and Hypermarkets |
| Specialty Stores | |
| Online | |
| Other Distribution Channels | |
| By Country | Brazil |
| Mexico | |
| Chile | |
| Argentina | |
| Colombia | |
| Rest of Latin America |
Latin America Laundry Appliances Market Research FAQs
How big is the Latin America Laundry Appliances Market?
The Latin America Laundry Appliances Market size is expected to reach USD 4.84 billion in 2024 and grow at a CAGR of 4.25% to reach USD 5.95 billion by 2029.
What is the current Latin America Laundry Appliances Market size?
In 2024, the Latin America Laundry Appliances Market size is expected to reach USD 4.84 billion.
Who are the key players in Latin America Laundry Appliances Market?
Whirlpool Corporation., AB Electrolux, LG Electronics, Panasonic Corporation and Samsung are the major companies operating in the Latin America Laundry Appliances Market.
What years does this Latin America Laundry Appliances Market cover, and what was the market size in 2023?
In 2023, the Latin America Laundry Appliances Market size was estimated at USD 4.63 billion. The report covers the Latin America Laundry Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Latin America Laundry Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Latin America Laundry Appliances Industry Report
Statistics for the 2024 Latin America Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latin America Laundry Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
