Market Trends of Latin America Mattress Industry
Brazil is Dominating the Mattress Market of Latin America
Brazil is the market leader in Latin America's mattress market, which is predicted to show a slight decline in the future years. Brazil accounted for more than 40% of the entire mattress market; Columbia, which came in second, is predicted to increase at the fastest rate throughout the anticipated period.
Due to lower freight costs and market operations, the mattress-in-a-box model is becoming increasingly popular in Brazil. It has the largest market share, owing to customers' high levels of sleep comfort. Hotels, on the other hand, have a strong need for mattresses. Unorganized players are projected to lose a significant amount of market share. According to a survey, 80% of Brazilians have problems at bedtime, which could push mattress sales in the market to provide residents with a decent night's sleep. Market firms in Latin America are also introducing hybrid mattresses with magnetic, infrared, and rattan elements.
Foam Mattress Production is Dominating the Market
Due to rising health concerns, people are increasingly opting for foam mattresses, which can readily conform to their shape and size. However, the Brazilian government has enacted various laws that have had a detrimental influence on category sales due to the fabrication of low-cost Polyutherane foam, bogus certifications, and therapeutic claims without scientific proof. However, as people's lifestyles become more chaotic and sedentary, therapeutic and hybrid mattresses are projected to expand in popularity in Latin American countries.
