Market Trends of Latin America Metal Packaging Industry
Increasing Beverage Consumption in Brazil Driving Sales of Metal Packaging Solutions
- The beverage consumption in Brazil is rising, particularly of non-alcoholic drinks. The country’s climate and vibrant culture contribute to the high consumption of soft drinks among consumers. Increasing disposable incomes and the growing middle-income population in the country aid in the growth of the beverage segment. This ultimately impacts the packaging market, including metal packaging for beverage products. Also, the presence of significant beverage manufacturers in the country is driving the demand for metal packaging.
- Metal packaging, such as metal cans, is opted for in beverage packaging by manufacturers. These packing solutions help a brand address growing sustainability concerns and cater to the ever-increasing need for convenient and attractive packaging solutions. Also, the launch of new products and flavors significantly impacts the growth of the metal cans market. For instance, in March 2024, innovative Brazilian beverage company BrasilBev launched Organique, an organic energy drink in metal cans across the region.
- The country's growing tourism industry and events such as the World Cup result in increased sales of packaged beverage products. According to the Brazilian Central Bank, the tourism industry in the country recently hit a historic record, generating USD 6.9 billion. The increased number of tourists is projected to drive the sales of canned beverages in the country, ultimately impacting the metal packaging market.
- The beverage brands are collaborating with metal packaging manufacturers to meet the demand for packaged beverage products and achieve sustainability goals. For instance, in July 2023, Socorro Bebidas, a Brazilian beverage producer, announced its partnership with Crown Holdings Inc. to launch Acquíssima Sabor-flavored mineral water in 350ml (12oz) CrownSleek cans. This was intended to help the beverage producer convey the brand's uniqueness and commitment to sustainability using beverage cans.
- The annual consumption of non-alcoholic beverages in Brazil reached 21.02 billion liters in 2023 from 19.68 billion liters in 2019. The increasing consumption of non-alcoholic beverages in the country drives the demand for metal can packaging owing to the benefits offered by metal packaging solutions.
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Innovation in Metal Packaging for Storage of Hazardous Materials
- Metal packaging is an ideal solution for hazardous material storage due to its benefits like durability and resistance against external forces. Metal drums provide superior protection from impact puncture and are resistant to ultraviolet (UV) radiation, which makes them suitable for outdoor storage. Hazardous materials could pose a threat if not managed or handled carefully. Packaging technology used for protecting and transporting chemical products distinguishes the hazardous materials packaging market. Manufacturers of such material packaging provide various solutions for dangerous chemicals such as IBCs and drums.
- Hazardous chemical packaging eliminates transit damage and increases products’ shelf life during transportation. The risk of spillage, explosion, and corrosion is reduced due to chemical products' efficient encapsulation. Hazardous material packaging offers a protective solution to chemicals extensively used in the chemical and pharmaceutical industries.
- The steel storage containers are sturdier and can last up to many years. They offer more suitable hygienic properties than other options and are highly preferred for all shipping types, including air, sea, and rail. Also, carbon steel storage containers are used for chemical storage and transportation. They are equally as solid and anti-corrosive as stainless steel but tend to cost less.
- Shipping hazardous materials must be managed closely to minimize loss of assets and monitor all legal container compliance requirements. Electronic tagging of IBCs is forecast to facilitate traceability of industrial substances, which manufacturers need to reduce the cost of lost or damaged IBCs. IBCs are used for the low storage cost and transportation of fluids in bulk quantity compared to drums. The round shape of drums forms ample unused space, while IBCs ensure efficient space utilization. Metal packaging can also be used multiple times, further driving market growth.
- Brazil's chemical industry is ranked sixth globally and is vital for the country’s economic and industrial growth. The production Y-o-Y growth rate in Brazil's chemical industry was 8.2% in 2023 and 6.1% and 8.9% in Chile and Other Latin American countries, respectively. Such developments are expected to have a positive impact on the market.
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