Market Size of Latin America Mobile Gaming Industry
| Study Period | 2021 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.94 Billion |
| Market Size (2029) | USD 4.74 Billion |
| CAGR (2024 - 2029) | 10.01 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Latin America Mobile Gaming Market Analysis
The Latin America Mobile Gaming Market size is estimated at USD 2.94 billion in 2024, and is expected to reach USD 4.74 billion by 2029, growing at a CAGR of 10.01% during the forecast period (2024-2029).
- Moreover, the growing Internet penetration rate and smartphone users are fuelling the growth of this market. Additionally increasing trend of 5G adoption is also supporting the development of mobile games in this market. According to a survey of PagBrasil Pagamentos Eletronicos LTDA, the mobile gaming market in Brazil generated revenue of USD 1,650 million in the previous year.
- According to the Ericsson Mobility Report, Latin American mobile subscriptions in the current year are 710 million, smartphone subscriptions are 570 million, LTE subscriptions are 520 million, 5G subscriptions are 19 million, Data traffic per smartphone is 10.5 Units GB/month, and Mobile data traffic 5.3 EB/month.
- Moreover, Latin American powerhouse Brazil is ranked 13th worldwide and first in the region. Estimates show that 70% of Brazilians play video games, primarily on mobile devices. According to Pesquisa Games Brasil (PGB), almost half (51%) of Brazilian gamers spend more than 20 hours per week playing.
- The Ministry of Culture of Argentina reported that 70% of new users play video games, with over 60% preferring to do so on smartphones. Additionally, the number of mobile gamers rose due to the lockdown scenario during the COVID-19 pandemic. Hence this considerable demand can create a substantial market potential for the major vendors.
- According to Brazilian Games Export Program by Abragames (Brazilian Games Companies Association), this year, the Game Developers Conference (GDC), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will display 25 studios. The Brazil Games group is prepared to highlight some excellent items and draw attention to the thriving Brazilian gaming market. Puzzlers, roguelikes, single-player, multiplayer, and all other types of video games fall under this category.
Latin America Mobile Gaming Industry Segmentation
Mobile games are designed for mobile devices, such as smartphones, feature phones, pocket PCs, personal digital assistants (PDA), tablet PCs, and portable media players. The scope of the study focuses only on mobile gaming, specifically games that work on iOS and Android smartphones.
The Latin American mobile gaming market is proliferating due to the increasing trend of smartphone users in different countries. Moreover, WHO's (World Health Organization) global campaign #PlayApartTogether is encouraging people across various regions to play video games during this COVID-19 pandemic.
The Latin America mobile gaming market is segmented by geography (Brazil, Argentina, Chile, Columbia, Rest of Latin America).
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| Geography | |
| Brazil | |
| Argentina | |
| Chile | |
| Columbia | |
| Rest of Latin America(Peru, Bolivia etc.) |
Latin America Mobile Gaming Market Size Summary
The Latin America mobile gaming market is experiencing significant growth, driven by increasing internet penetration and the widespread adoption of smartphones. The trend towards 5G adoption is further enhancing the development of mobile games, providing the necessary infrastructure for high-speed gaming experiences. Brazil stands out as a key player in this region, with a substantial portion of its population engaging in mobile gaming. The country's young and urbanized demographic, coupled with government initiatives and investments in the gaming sector, is creating a robust market potential. Events like the Brazil Independent Games festival and the presence of major gaming studios highlight the vibrant gaming culture in Brazil, contributing to its leading position in the Latin American market.
The competitive landscape of the Latin America mobile gaming market is characterized by the presence of major players such as Activision, Konami Holdings, and Riot Games, who are continually innovating to maintain their market positions. The market is also witnessing regulatory developments, such as the approval of online casino operations in Buenos Aires and new regulations for online gaming in Brazil, which are expected to shape the industry's future. Despite challenges like the postponement of 5G spectrum deployment due to technical issues, the market's growth trajectory remains strong, supported by the affordability of data plans and the availability of internet-enabled devices across the region.
Latin America Mobile Gaming Market Size - Table of Contents
-
1. MARKET INSIGHTS
-
1.1 Market Overview
-
1.2 Industry Attractiveness - Porter's Five Forces Analysis
-
1.2.1 Threat of New Entrants
-
1.2.2 Bargaining Power of Buyers/Consumers
-
1.2.3 Bargaining Power of Suppliers
-
1.2.4 Threat of Substitute Products
-
1.2.5 Intensity of Competitive Rivalry
-
-
1.3 Impact of COVID19 on Mobile Gaming Market in Latin America
-
-
2. MARKET SEGMENTATION
-
2.1 Geography
-
2.1.1 Brazil
-
2.1.2 Argentina
-
2.1.3 Chile
-
2.1.4 Columbia
-
2.1.5 Rest of Latin America(Peru, Bolivia etc.)
-
-
Latin America Mobile Gaming Market Size FAQs
How big is the Latin America Mobile Gaming Market?
The Latin America Mobile Gaming Market size is expected to reach USD 2.94 billion in 2024 and grow at a CAGR of 10.01% to reach USD 4.74 billion by 2029.
What is the current Latin America Mobile Gaming Market size?
In 2024, the Latin America Mobile Gaming Market size is expected to reach USD 2.94 billion.
