How big is the Latin America OOH And DOOH Market?

The Latin America OOH And DOOH Market size is expected to reach USD 0.94 billion in 2024 and grow at a CAGR of 6.01% to reach USD 1.26 billion by 2029. Read More

What is the current Latin America OOH And DOOH Market size?

In 2024, the Latin America OOH And DOOH Market size is expected to reach USD 0.94 billion. Read More

Who are the key players in Latin America OOH And DOOH Market?

JCDecaux SE, Samba Digital, PRODOOH, Broadsign and Hivestack are the major companies operating in the Latin America OOH And DOOH Market. Read More

What years does this Latin America OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Latin America OOH And DOOH Market size was estimated at USD 0.88 billion. The report covers the Latin America OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Latin America OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Latin America OOH And DOOH Market Size & Share Analysis - Industry Research Report

Latin America OOH and DOOH Market Size and Share Analysis - Growth Trends and Forecasts (2024 - 2029)

The Latin American OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens), Programmatic OOH, and Other Types), Application (Billboard, Transportation (Transit) (Airports and Others (Buses, Etc. )), Street Furniture, and Other Place-Based Media), End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End-User Industries), and Country (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and Rest of Latin America). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Latin America OOH And DOOH Industry Overview

The Latin American OOH And DOOH Market is moderately competitive. The market is semi-consolidated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are JCDecaux SE, Vistar Media, and PRODOOH. Some of the recent developments are:

April 2024: Vistar Media, a prominent global technology solutions provider for out-of-home (OOH) media, unveiled a strategic collaboration with PRODOOH, Latin America's premier programmatic OOH media firm. This partnership aims to introduce Vistar's cutting-edge advertising features to the region.

February 2024: Blis, the integrated planning, buying, and measurement platform, partnered with Place Exchange, an independent SSP specializing in programmatic out-of-home media. The collaboration aims to bolster the global digital out-of-home (DOOH) premium inventory on the Blis platform. This underscores Blis' dedication to solidifying its position as a premier omnichannel brand partner.