Market Share of Latin America OOH And DOOH Industry
The Latin American OOH And DOOH Market is moderately competitive. The market is semi-consolidated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are JCDecaux SE, Vistar Media, and PRODOOH. Some of the recent developments are:
April 2024: Vistar Media, a prominent global technology solutions provider for out-of-home (OOH) media, unveiled a strategic collaboration with PRODOOH, Latin America's premier programmatic OOH media firm. This partnership aims to introduce Vistar's cutting-edge advertising features to the region.
February 2024: Blis, the integrated planning, buying, and measurement platform, partnered with Place Exchange, an independent SSP specializing in programmatic out-of-home media. The collaboration aims to bolster the global digital out-of-home (DOOH) premium inventory on the Blis platform. This underscores Blis' dedication to solidifying its position as a premier omnichannel brand partner.
Latin America OOH And DOOH Market Leaders
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JCDecaux SE
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Samba Digital
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PRODOOH
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Broadsign
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Hivestack
*Disclaimer: Major Players sorted in no particular order
