Latin America Washing Machine Market Trends

Statistics for the 2023 & 2024 Latin America Washing Machine market trends, created by Mordor Intelligence™ Industry Reports. Latin America Washing Machine trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Latin America Washing Machine Industry

Increasing Online sales for Washing Machines

Departmental Stores dominate large appliance sales in the market. E-commerce channels are leading market sales. Consumers are growing in preference for online channels and are interestingly using credit cards, debit cards, and internet banking to shop for laundry appliances. Players are developing virtual wallets so consumers can pay and put the amount in the safe and secure environment of the company's wallet. Smartphones are becoming an increasing choice for consumers. 58% of consumers are choosing online sales due to security in the purchase process, 54% because of diversity in payment methods, and 35% due to logistic speed. Due to reduced costs, online sales channels for laundry appliances are also getting consumers to buy through them. Mercado Libre is one of the most preferred online shopping channels for buying appliances in Latin America as it offers more security to consumers.

Latin America Washing Machine Market: Number of e-commerce users in Latin America, Million, 2017-2021

Brazil Signifying the Strongest Washing Machine Market in Latin America Region

Growth in Brazil's economy spurred the demand in the market. Cutting off credit rates led to higher appliance sales, including laundry appliances. Automatic Washing Machines are gaining traction in Brazil's laundry appliance market. Due to space constraints in major cities and hectic lifestyles, consumers in the market are seeking more convenient products that save time. Smaller-sized automatic washing machines are the preferred choice for consumers in the market. Due to the dense population, consumers also prefer large-capacity washing machines in the market.

Latin America Washing Machine Market: Volume of the Washing Machine Market in Brazil, Millions, 2017-2021

Latin America Washing Machine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)