Laundry Detergents News
- In July 2022, The most prominent laundry brand from Unilever, Dirt Is Good (also known as Persil, Skip, and OMO), launched a newly created capsule to aid in decarbonizing the laundry process and provide advanced cleaning performance. The new capsules feature in cardboard containers instead of plastic packaging, a move that will prevent more than 6,000 tonnes of plastic from entering the waste stream annually.
- In January 2022, Henkel stated their intention to combine its laundry, home care, and beauty care businesses into Henkel Consumer Brands by the start of 2023. Combining the resources is intended to produce a multi-platform consumer platform. Through the connection, the organization can provide greater customer service owing to upgraded infrastructure.
- In May 2021, Comfort, Unilever's laundry brand, unveiled a new pack design and formulation. The new formulation features Pro-Fibre Technology, and according to its brand owner, Unilever said is designed to protect clothes from color fading, bobbling, and shape loss.
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- March 2023: Mortein India launched a scientifically proven liquid vaporizer, Mortein Smart+, for powerful protection. According to the company, its Mortein Smart+ offers protection from mosquitoes for up to two hours.
- June 2022: S.C. Johnson launched a mosquito and other bug repellent spray and wipes line formulated with botanical extracts. The company claims the wipes use plant-derived active ingredients and are safe for use on children above six months and older to keep mosquitoes away.
- June 2022: S.C. Johnson's brand OFF! launched two new products, namely, OFF! Clean Feel Insect Repellent, a mosquito repellent available in an aerosol or spritz bottle, and OFF! Kids Insect Repellent Spray, a mosquito-repellent spritz. These products are powered by plant-derived ingredients that feature an effective plant-based formula to provide up to 90 minutes of protection against bites.
- October 2023: Enesco launched a new home fragrance brand, Herb Dublin and Irish Botanicals. The products include a wide range of scented candles and reed diffusers. The products are available in wellness-centered home and giftware offerings.
- July 2023: The Yankee Candle Company launched a new fall fragrance collection, Daydreaming of Autumn scented candles. The Products are available in 5 different fragrances. The candles are made with ingredients like clove, lavender, balsam, and eucalyptus woods.
- September 2022: Paul Smith, a British Luxury brand, launched a range of home fragrances. The products include diffusers and scented candles. The fragrances are made in collaboration with International Flavors and Fragrances Inc.
- June 2024: Nike launched the Converse Run Star Trainer, a low-profile shoe built from the ground up, combining retro and modern aesthetics. The silhouette is inspired by Converse’s deep history in sport but designed for modern life.
- June 2024: PUMA announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
- June 2024: PUMA launched training shoes named Deviate NITRO 3, engineered with NITROFOAM technology to deliver supreme cushioning and responsiveness.
- April 2024: Nike unveiled its latest collection of golf shoes, the 2024 Masters edition. These limited-edition shoes are available in three colors: classic white, sleek black, and vibrant blue.
- March 2024: Adidas introduced the Ultimate365 golf apparel range, featuring innovative material concepts known as TWISTKNIT and TWISTWEAVE. These new technologies work at the fiber level to enhance performance uniquely.
- March 2024: Puma expanded its golf footwear range with the release of GS-X EFEKT. These shoes are available in multiple colors for men’s sizes 7-12, and women’s sizes 4-8. All models come with a one-year waterproof guarantee.
- February 2023: Acushnet Holdings Corp. acquired all relevant Club Glove trademarks, domains, and products from West Coast Trends Inc. Club Glove is a market leader specializing in premium performance golf travel products.
- May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation.
- May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear.
- April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.
- April 2024: LVMH Moet Hennessy Louis Vuitton brand Hubolt launched two new ceramic collections, Polished Orange Ceramic and Dark Green Ceramic. Both collections are limited to 250 pieces.
- April 2024: Chanel unveiled its official offerings, J12 Caliber 12.1, J12 Diamond Tourbillon Caliber 5, and Monsieur at the 2024 Watches & Wonders. The company also launched the Superleggera Intense Black Edition and several pink editions.
- April 2024: Chanel unveiled its latest collection, which highlighted pink editions, remarkable calibers, the Couture o’Clock capsule collection, and more. The collection also included the limited-edition J12 WHITE STAR COUTURE WATCH that featured diamonds on white ceramic baguettes.
- May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging.
- April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro.
- January 2024: The brand CeraVe expanded its product portfolio by launching CeraVe Healing Ointment, which is a lanolin-free ointment formulated with petrolatum, hyaluronic acid, and ceramides. This non-greasy formula hydrates and soothes very dry skin. It also temporarily protects and helps relieve chafed, chapped, or cracked skin.
- March 2024: Speedo extended its product portfolio by launching Splice Endurance+ Jammer, which delivers a swimsuit that retains its exceptional fit even after extensive hours spent in the pool.
- March 2024: Arena launched its newest addition in honor of the elite athlete roster and world and European freestyle champion Marrit Steenbergen. Marrit, from the Netherlands, was asked to represent the Arena brand through the 2024 Olympics in Paris, showcasing Arena’s race suits and equipment.
- February 2024: Pink by Frankies Bikinis marks a new swim collaboration with the help of Francesca Aiello. Francesca Aiello, creative director of Frankies Bikinis, would bring some of the brand’s flair to Pink with a collaborative label and her leading design and creative direction.
- March 2024: Nivea Men launches its deodorant range in the Canadian market in roll-on format and a convenient stick deodorant tailored for men on the go. The NIVEA Cool Kick Roll-on is enriched with an excellent care formula that delivers an instant kick of freshness and triple protection against sweat, odor & bacteria.
- March 2024: The Body Shop brand plans to expand its retail presence by opening standalone, quick commerce, beauty specialty, and other stores in India. As a pilot project, the company launched its standalone stores in India.
- March 2024: Chanel introduced a product line, an extension of the brand’s Le Lift Pro range, a brush-on peel treatment to correct, exfoliate, and resurface the skin.
- March 2024: Hanesbrands Inc. launched Hanes Original with SuperSoft fabrics featuring a collection of body basics in modern styles, soft fabrics, and luxurious colors. The range includes high-quality bras for women, available on the company's website, Hanes retail stores, and authorized retailers, including Amazon, Target, Walmart, and Kohl's.
- March 2024: Wacoal launched its new Comfortable Cool Underwire Bra to cater to women experiencing menopausal symptoms that come with cooling capabilities, moisture-wicking fabric, and endless support.
- February 2024: Calvin Klein launched the first installment of the Spring 2024 campaign with the global brand ambassador and musical sensation Jennie in Calvin Klein underwear and jeans.
