How big is the Licensed Sports Merchandise Market?

The Licensed Sports Merchandise Market size is expected to reach USD 35.63 billion in 2024 and grow at a CAGR of 5.27% to reach USD 46.06 billion by 2029. Read More

What is the current Licensed Sports Merchandise Market size?

In 2024, the Licensed Sports Merchandise Market size is expected to reach USD 35.63 billion. Read More

Who are the key players in Licensed Sports Merchandise Market?

Adidas AG, Nike Inc., Puma SE, Iconix Brand Group and Under Armour, Inc. are the major companies operating in the Licensed Sports Merchandise Market. Read More

Which is the fastest growing region in Licensed Sports Merchandise Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Licensed Sports Merchandise Market?

In 2024, the North America accounts for the largest market share in Licensed Sports Merchandise Market. Read More

What years does this Licensed Sports Merchandise Market cover, and what was the market size in 2023?

In 2023, the Licensed Sports Merchandise Market size was estimated at USD 33.75 billion. The report covers the Licensed Sports Merchandise Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Licensed Sports Merchandise Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Licensed Sports Merchandise Market

Licensed Sports Merchandise Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Licensed Sports Merchandise Market Report is Segmented by Product Type (Apparel, Footwear, Toys and Games, and Other Product Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Licensed Sports Merchandise Industry Overview

The licensed sports merchandise market is a fragmented market with the presence of various prominent players operating across the world. The market is highly competitive with international players like Adidas AG, Under Armour, Inc., Nike Inc., and Puma SE. These players and the other players in the market focus on product innovation and partnership as the key strategy to attract customers. The companies also collaborate with famous sportspeople from different domains to endorse their products and add value to the promotion of the product.

For instance, In June 2021, Puma India extended its partnership with Indian cricketer Yuvraj Singh. He is now the face of the Puma Motorsport collection in India.