Life and Non-Life Insurance Market in Canada Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Life and Non-Life Insurance Market Report in Canada is Segmented by Insurance Type (Life Insurance [Individual, Group] and Non-Life Insurance [Home, Motor, Health, Rest of Non-Life Insurance]) and Distribution Channel (Direct, Agency, Banks, and Other Distribution Channels). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

Canada Life And Non-Life Insurance Market Size

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Canada Life And Non-Life Insurance Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 114.41 Billion
Market Size (2029) USD 143.74 Billion
CAGR (2024 - 2029) 4.67 %
Market Concentration Medium

Major Players

Canada Life And Non-Life Insurance Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Canada Life And Non-Life Insurance Market Analysis

The Canada Life And Non-Life Insurance Market size in terms of gross written premiums value is expected to grow from USD 114.41 billion in 2024 to USD 143.74 billion by 2029, at a CAGR of 4.67% during the forecast period (2024-2029).

The Canadian insurance industry is highly regulated and well-developed, offering a wide range of products and services to individuals, businesses, and organizations. The life insurance sector in Canada is characterized by a wide range of products, including term life, whole life, and universal life policies. Canadians prioritize life insurance as a means to provide financial security for their families in case of unexpected events.

Several factors contribute to the growth and evolution of the insurance market in Canada. Technological advancements, changing consumer behaviors, and evolving regulatory landscapes are driving forces shaping the industry. Insurers are increasingly investing in digital solutions to enhance customer experience and streamline operations, reflecting a broader trend toward digitalization and innovation within the industry.

Despite growth opportunities, insurers face challenges such as rising claims costs, increasing regulatory scrutiny, and the need to adapt to emerging risks such as cyber threats and climate change. However, the Canadian insurance industry remains resilient, providing essential financial protection to individuals, businesses, and communities across the country.

The insurance industry in Canada is constantly evolving to meet the changing consumer needs and market dynamics. Insurtech companies are disrupting traditional business models by offering innovative products, streamlined processes, and personalized customer experiences. Furthermore, the insurance industry is witnessing the growing importance of ESG factors as companies aim to integrate sustainability practices into their operations.

Canada Life And Non-Life Insurance Market Trends

Increasing Demand Motor Insurance Driving the Market

  • Motor insurance plays a significant role in both the life and non-life insurance sectors in Canada, influencing market dynamics in several ways. One of the primary drivers of demand for motor insurance is the sheer number of vehicles on Canadian roads. With a population of over 38 million people, Canada has a significant number of drivers who require auto insurance coverage to operate their vehicles legally. This large customer base creates a consistent demand for motor insurance products and services. Furthermore, motor insurance is mandatory in Canada, with each province and territory imposing legal requirements for drivers to maintain a certain minimum coverage level. This compulsory nature of motor insurance ensures a consistent demand for coverage, as drivers must obtain insurance to comply with the law and register their vehicles.
  • Economic conditions also play a role in driving demand for motor insurance. As the Canadian economy grows and consumer spending increases, more individuals are purchasing vehicles, leading to an expansion of the insured motor vehicle population. Additionally, economic stability and low unemployment rates contribute to higher vehicle ownership rates, further fueling demand for motor insurance. Overall, the demand for motor insurance in Canada is driven by a combination of factors, including the large population of vehicle owners, mandatory insurance requirements, economic conditions, and demographic trends. As these factors continue to evolve, the motor insurance market in Canada is expected to experience steady growth in the coming years.
Canada Life And Non-Life Insurance Market: Gross Written Premium of Motor Insurance in Canada, USD Billion, 2019-2023

Digitalization and Technology Integration Boosting the Market Demand

  • In recent years, digitalization and technology integration have significantly impacted the life and non-life insurance market in Canada. Insurance companies in Canada have embraced digital platforms to provide seamless and convenient services to policyholders. Consumers can now easily access insurance products and services through websites and mobile apps. For instance, Manulife's mobile app provides policyholders with easy access to their insurance policies, health benefits, and financial tools, allowing for seamless policy management on the go.
  • Moreover, technology integration has played a vital role in streamlining underwriting processes. Insurers now leverage advanced analytics and data-driven models to assess risk profiles more efficiently. Insurers are utilizing data analytics to analyze customer data and personalize insurance offerings. For instance, Sun Life Financial employs predictive analytics to assess customer risks and tailor insurance plans accordingly. This enables insurers to provide more relevant coverage options and pricing structures based on individual customer profiles and behaviors.
  • Furthermore, technology has a key role in expanding distribution channels in the insurance market. Insurtech startups in Canada have introduced innovative digital platforms that allow consumers to compare different insurance policies, obtain quotes, and purchase coverage directly online. Additionally, partnerships between traditional insurers and technology companies have enabled insurers to reach a wider audience through digital platforms and online marketplaces.
Canada Life And Non-Life Insurance Market: Market Share of Online Insurance by Type in Canada, in % 2023

Canada Life And Non-Life Insurance Industry Overview

The insurance market in Canada is moderately fragmented, with domestic and international players operating in the sector. Major companies like Manulife, Sun Life Financial, Great-West Lifeco, Intact Financial Corporation, and Aviva Canada Inc. dominate the life insurance market.

Canada Life And Non-Life Insurance Market Leaders

  1. Intact Financial Corporation

  2. Manulife

  3. Sun Life Financial

  4. Great-West Lifeco

  5. Aviva Canada Inc

*Disclaimer: Major Players sorted in no particular order

Canada Life And Non-Life Insurance Market Concentration
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Canada Life And Non-Life Insurance Market News

  • January 2024: Manulife and Aeroplan, an Air Canada-owned loyalty program, launched a new multi-year agreement that will allow Manulife Group Benefits members to accrue Aeroplan points for participating in activities and behaviors that promote health and well-being.
  • December 2023: Westland Insurance acquired Gateway Insurance Group, Hutcheson, Reynolds, and Caswell Insurance. With this acquisition, Westland expanded its already robust Property and Casualty (P&C) practice and grew its presence in the strategically important Ontario and Atlantic Canada region.
  • November 2022: StoneRidge Insurance Brokers acquired Safeway Insurance, which offers consumers a wide variety of financial products, including investment alternatives and life insurance, in addition to a huge selection of property and liability insurance products.

Canada Life And Non-Life Insurance Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Mandatory Insurance Requirements for Automobiles and Certain Life Insurance Policies
    • 4.2.2 Increased Consumer Spending Capacity and Willingness to Invest in Insurance Products
  • 4.3 Market Restraints
    • 4.3.1 Rising Claims Costs
    • 4.3.2 Cybersecurity and Data Privacy Risks
  • 4.4 Market Opportunities
    • 4.4.1 Expansion of Distribution Channels Such as Partnerships With Banks and E-commerce Platforms
    • 4.4.2 Investment in Digital Technologies and Data Analytics
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness: Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of Technological Innovations in the Market
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Insurance Type
    • 5.1.1 Life Insurance
    • 5.1.1.1 Individual
    • 5.1.1.2 Group
    • 5.1.2 Non-life Insurance
    • 5.1.2.1 Home
    • 5.1.2.2 Motor
    • 5.1.2.3 Health
    • 5.1.2.4 Rest of Non-life Insurances
  • 5.2 By Distribution Channel
    • 5.2.1 Direct
    • 5.2.2 Agency
    • 5.2.3 Banks
    • 5.2.4 Online
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Intact Financial Corporation
    • 6.2.2 Manulife
    • 6.2.3 Sun Life Financial
    • 6.2.4 Great-West Lifeco
    • 6.2.5 Aviva Canada Inc.
    • 6.2.6 Co-Operators Group Limited
    • 6.2.7 Canada Life Assurance Company
    • 6.2.8 Northbridge Financial Corporation
    • 6.2.9 RBC Insurance Holdings Inc.
    • 6.2.10 Industrial Alliance Insurance*
  • *List Not Exhaustive

7. FUTURE MARKET TRENDS

8. DISCLAIMER AND ABOUT US

** Subject To Availablity
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Canada Life And Non-Life Insurance Industry Segmentation

The life insurance market refers to the sector that deals with policies providing financial protection and long-term savings options for individuals and families. Non-life insurance market, also known as property and casualty insurance, covers insurance policies that protect against risks such as auto accidents, property damage, liability claims, and natural disasters. The life and non-life insurance market in Canada is segmented by insurance type, non-life insurance, and distribution channel. By insurance type, the market is segmented into individuals and groups. By non-life insurance, the market is segmented into home, motor, health, and the rest of non-life insurance. By distribution channel, the market is segmented into direct, agency, banks, and other distribution channels (credit institutions). The report offers market size and forecasts in terms of value (USD) for all the above segments.

By Insurance Type Life Insurance Individual
Group
By Insurance Type Non-life Insurance Home
Motor
Health
Rest of Non-life Insurances
By Distribution Channel Direct
Agency
Banks
Online
Other Distribution Channels
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Canada Life And Non-Life Insurance Market Research FAQs

The Canada Life And Non-Life Insurance Market size is expected to reach USD 114.41 billion in 2024 and grow at a CAGR of 4.67% to reach USD 143.74 billion by 2029.

In 2024, the Canada Life And Non-Life Insurance Market size is expected to reach USD 114.41 billion.

Intact Financial Corporation, Manulife, Sun Life Financial, Great-West Lifeco and Aviva Canada Inc are the major companies operating in the Canada Life And Non-Life Insurance Market.

In 2023, the Canada Life And Non-Life Insurance Market size was estimated at USD 109.07 billion. The report covers the Canada Life And Non-Life Insurance Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Canada Life And Non-Life Insurance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Canada Life And Non-Life Insurance Industry Report

Statistics for the 2024 Canada Life And Non-Life Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Life And Non-Life Insurance analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Life and Non-Life Insurance Market in Canada Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)