Market Size of ASEAN Lifestyle-Related Disease Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.45 Billion |
| Market Size (2029) | USD 8.76 Billion |
| CAGR (2024 - 2029) | 9.94 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
ASEAN Lifestyle-Related Disease Supplements Market Analysis
The ASEAN Lifestyle-Related Disease Supplements Market size is estimated at USD 5.45 billion in 2024, and is expected to reach USD 8.76 billion by 2029, growing at a CAGR of 9.94% during the forecast period (2024-2029).
The COVID-19 has increased the demand for various lifestyle-related disease supplements in the region on account of growing awareness and increasing expenditure on healthcare. Also, the consumers were spending more time at home which induced stress, anxiety, and others diseases. As the immune-health market soared in 2020, the demand for vitamin C witnessed massive growth across the region. The dramatic rise in vitamin C consumption was largely due to COVID-19. Thus, the extreme focus on the preventive healthcare systems, coupled with tough endorsements and marketing efforts of lifestyle enhancement products, is boosting the collagen supplements market.
Over the medium term, the high prevalence of lifestyle-related problems has resulted in an increasing number of consumers seeking health supplements on regular basis. The paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of lifestyle diseases, is the major factor driving the market studied.
Furthermore, probiotics is a driving force within the booming digestive health supplement category, followed by enzymes/prebiotics. Additionally, according to the Malaysian Dietary Supplement Association (MADSA), the demand for cognitive, mental, and mood supplements is increasing due to mental illness and stressful career-focused lifestyles. Additionally, the increasing demand for plant-based/halal options is expected to push manufacturers to bring organic and clean-label products across the market channels.
ASEAN Lifestyle-Related Disease Supplements Industry Segmentation
Lifestyle-related disease supplements are majorly consumed with a prime intention to enhance the intake of essential nutrients for the body. The market studied has been segmented by product type, distribution channel, and country. Based on product type, the market studied is segmented into heart health supplements, bone and joint health supplements, digestive health supplements, brain health supplements, and other supplements. Based on distribution channels, the market studied is segmented into supermarkets/hypermarkets, pharmacies and drug stores, specialty stores, online retail stores, and other distribution channels. The study provides an analysis of the lifestyle-related disease supplement market in the emerging and established markets across the ASEAN, including Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, and the Rest of ASEAN. The report offers market size and forecast in value terms in USD million for all the above segments.
| By Product Type | |
| Heart Health Supplements | |
| Bone and Joint Health Supplements | |
| Digestive Health Supplements | |
| Brain Health Supplements | |
| Other Supplements |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies and Drug Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Country | |
| Indonesia | |
| Malaysia | |
| Thailand | |
| Vietnam | |
| Singapore | |
| Philippines | |
| Rest of ASEAN Countries |
ASEAN Lifestyle-Related Disease Supplements Market Size Summary
The ASEAN lifestyle-related disease supplements market is experiencing significant growth, driven by an increasing awareness of health and wellness among consumers. The COVID-19 pandemic has accelerated this trend, as individuals became more conscious of their immune health and overall well-being. This heightened awareness has led to a surge in demand for supplements, particularly those focused on preventive healthcare, such as vitamin C and collagen products. The market is further bolstered by a shift towards preventive health management practices, as rising healthcare costs and the prevalence of lifestyle diseases prompt consumers to seek regular health supplements. The demand for probiotics and other digestive health products is also on the rise, alongside a growing interest in cognitive and mood-enhancing supplements due to stress and mental health concerns. Additionally, the increasing preference for plant-based and halal options is encouraging manufacturers to introduce organic and clean-label products, catering to the evolving consumer preferences across the region.
The market landscape is characterized by the presence of major global players such as Amway, Bayer AG, Herbalife Nutrition Ltd, Now Foods, and Abbott, who dominate with their extensive product offerings and brand recognition. These companies are actively expanding their portfolios through mergers and acquisitions, aiming to reach a broader customer base and penetrate new markets. The aging population and the prevalence of undernutrition in ASEAN countries present significant opportunities for manufacturers to develop targeted health supplements. Singapore, with its rapidly aging society, exemplifies the growing demand for bone and joint health products. As consumers become more informed and proactive about their health, the market for lifestyle-related disease supplements is poised for continued expansion, supported by ongoing investments in research and development to enhance product differentiation and meet diverse consumer needs.
ASEAN Lifestyle-Related Disease Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Heart Health Supplements
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2.1.2 Bone and Joint Health Supplements
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2.1.3 Digestive Health Supplements
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2.1.4 Brain Health Supplements
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2.1.5 Other Supplements
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Pharmacies and Drug Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Country
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2.3.1 Indonesia
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2.3.2 Malaysia
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2.3.3 Thailand
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2.3.4 Vietnam
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2.3.5 Singapore
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2.3.6 Philippines
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2.3.7 Rest of ASEAN Countries
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ASEAN Lifestyle-Related Disease Supplements Market Size FAQs
How big is the ASEAN Lifestyle-Related Disease Supplements Market?
The ASEAN Lifestyle-Related Disease Supplements Market size is expected to reach USD 5.45 billion in 2024 and grow at a CAGR of 9.94% to reach USD 8.76 billion by 2029.
What is the current ASEAN Lifestyle-Related Disease Supplements Market size?
In 2024, the ASEAN Lifestyle-Related Disease Supplements Market size is expected to reach USD 5.45 billion.
