Market Trends of Linear Alkylbenzene Sulfonate Industry
Household Detergents and Cleaners to Dominate the Market
- Linear alkylbenzene sulfonate (LAS), a colorless organic compound, serves as a key chemical intermediate in producing both household and industrial cleaning agents.
- LAS finds its primary applications in heavy-duty laundry liquids, light-duty dishwashing liquids, laundry powders, and a range of industrial and household cleaners. Notably, heavy-duty laundry liquids, predominantly utilized for commercial laundry, stand out as the leading application segment for LAS.
- Technological advancements, especially in liquid tablet detergents and scent boosters, have been pivotal in driving the United States laundry care industry. These innovations are poised to further elevate the demand for linear alkylbenzene sulfonate in the foreseeable future.
- The data from Happi Magazine and Circana highlighted that in September 2023, the top-selling household cleaner in the United States was the all-purpose cleaner/disinfectant, raking in sales exceeding USD 1.7 billion.
- Moreover, the India Brand Equity Foundation (IBEF) projects that the Indian dishwasher market is expected to exceed USD 90 million during 2025-2026, fueled by surging demand in major metro cities like Delhi, Mumbai, Hyderabad, and Bangalore.
- In response to the growing appetite for innovative, hygienic, and cost-effective products, numerous companies are expanding their investments in this segment. Forbes highlights Procter and Gamble as a frontrunner, with the company's net sales in fabric and home care products reaching an impressive USD 28,371 million in 2023.
- Given the surging demand for household detergents and cleaners, the consumption of linear alkyl benzene sulfonate is anticipated to rise during the forecast period.
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North America to Dominate the Market
- North America, led by the United States and Canada, dominates the global linear alkyl benzene sulfonate market.
- With a surge in the household detergents, cleaners, and personal care sectors, the demand for surfactants has risen in recent years, a trend projected to continue, bolstering the demand for linear alkyl benzene sulfonate.
- The data from the Bureau of Labor Statistics revealed that in 2022, US consumers spent an average of USD 169.83 on laundry and cleaning supplies.
- Furthermore, the United States is the leading country in revenue generated through the household cleaner segment. According to data from Happi Magazine and Circana highlighted that in 2023, liquid laundry detergent sales reached around 620 million units.
- Technological advancements, especially in liquid tablet detergents and scent boosters, have been pivotal for the US laundry care sector. Such innovations are poised to further elevate the demand for linear alkylbenzene sulfonate in the coming years.
- The region's demand for household cleansers is also anticipated to increase due to the rising use of cleaning products such as surface deodorizers. For instance, in February 2022, SC Johnson Professional unveiled its Quaternary Disinfectant Cleaner, featuring a user-friendly squeeze-and-pour bottle. This innovative product not only cleans but also disinfects and deodorizes, streamlining the process into a single, efficient step. The new packaging design facilitates easy measurement for dilution, whether in a bucket, automatic scrubber, or spray bottle.
- Given the dynamics, the linear alkylbenzene sulfonate market in the region is set for significant growth in the coming years.
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