Liquid Detergent Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Liquid Detergent Manufacturers and the market is Segmented by Type (Conventional Liquid Detergent, Organic Liquid Detergent), Application (Laundry and Dishwashing), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The market size and forecasts are provided in terms of value in (USD million) for all the above segments.

Liquid Detergent Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Liquid Detergent Industry Overview

The liquid detergent market is highly competitive in nature, with the presence of domestic and international players. Further, due to the presence of these players, market volatility has been rising. Therefore, the players are focusing on different marketing strategies, such as new product development. For instance, in 2022, the 'all free' clear brand launched its ultra-concentrated version of eco-liquid laundry detergent in a new eco bottle made from 100% recycled plastic. Additionally, some of these players are also focusing on mergers and acquisitions to sustain their market position. The major players who are consolidating their position at the top are Unilever PLC, Procter & Gamble Company, Johnson & Johnson, Church and Dwight Company, and Henkel AG & Co. KGaA.

Liquid Detergent Market Leaders

  1. Unilever PLC

  2. The Procter & Gamble Company

  3. Johnson & Johnson

  4. Church and Dwight Company

  5. Henkel AG & Co. KGaA

  6. *Disclaimer: Major Players sorted in no particular order
Liquid Detergent Market Concentration