Market Trends of Liquid Sugar Industry
Escalating Demand for Organic Variants
The demand for organic liquid sugar has increased recently, as it is found to be rich in polyphenols, has potent phytonutrients with antioxidant capabilities, and is fortified with vitamins, minerals, and amino acids that aid in the metabolism of fat and the development of muscles. Due to the rising trend of vegan and organic product consumption, the demand for organic ingredients is also increasing. Additionally, organic liquid sugar is becoming more popular in developing countries like India, as it is the largest sugar producer, and people there are seeking healthier alternatives. Furthermore, organic liquid sugar is used in most Ayurvedic medications and potions, which has helped establish India as a center for alternative medicine. Furthermore, the rising inclination of consumers towards free-from food products and the increasing number of consumers constantly paying attention to food labels is boosting the demand for free-from ingredients. For instance, in August 2022, Raizen and ASR Group collaborated to provide certified non-GMO cane sugar options in the market. The partnership aims to create a sustainable, fully traceable, and non-GMO-certified raw cane sugar supply chain. The initiative aims to ensure a reliable supply of non-GMO cane sugar for processors and consumers globally.
Asia-Pacific Currently Holds the Largest Market Share
Asia-Pacific is expected to be the leader in the liquid sugar market, owing to the considerable demand witnessed by countries like India, China, and Australia. Moreover, the rapid growth of food industries in the emerging nations of Asia-Pacific, in the backdrop of the overall improvement in the economic conditions and the sustained efforts from governments by enabling policies and regulatory frameworks, helped in the growth of the liquid sugar market. Liquid sugar imparts specific properties in baked goods, such as holding moisture and maintaining freshness, unique flavor, and pasteurization. Thus, the bakery and confectionery sector witnessed an upsurge in liquid sugar usage owing to the abovementioned properties. Furthermore, liquid sugar helps control the crystallization of sugar in candy and prevents the formation of ice crystals in frozen desserts, increasing its demand in the bakery sector. Other factors boosting the demand for liquid sugar over crystal sugar include consistent quality and specification-oriented quality, high microbiological stability of the sugar, no investment in equipment for dissolving, filtering, and pasteurization of liquid sugar, unlike crystal sugar, and minimized sugar loss.
In addition, domestic and international players are engaged in frequent product launches or offerings, further boosting market growth. For instance, the Boettger Group offers liquid sugar and claims to be a beneficial element in any situation where liquid sugar is preferable to crystal sugar since it eliminates the expensive and time-consuming need to dissolve the crystals and spreads sucrose rapidly and effectively throughout the product. As a result, it is a well-liked option in the drinks, OTC, and gourmet food industries.
