Market Size of Location Targeted Mobile Advertising Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 16.87 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Location Targeted Mobile Advertising Market Analysis
The location targeted mobile advertising market is expected to grow at a CAGR of 16.87% over the forecast period (2021-2026). It is the distribution of advertisement messages to cellular users located in specific geographic locations, which enables the marketers to deliver ads that are customized to an individual's tastes and geographical location, at any time of the day.
- Moreover, the advancement in mobile communication and geo-positioning technologies is expected to augment the steady momentum of the location-targeted mobile advertising market globally.
- Location-based personalization of any advertisement is expected to create a positive experience for the customer and an increase in the effectiveness of the advertisement campaign.
- The increase in the adoption of 5G technology in the coming years is also expected to drive the market further due to the faster and more accurate location tracking offered by 5G technology.
Location Targeted Mobile Advertising Industry Segmentation
Location targeted mobile advertising helps the marketers grow their customer base, quicken their response time for a particular advertisement, and better engage with the customers through personalization. The location targeted mobile advertising market is segmented by technology (geo-fencing, beacon, geo-targeting, hyper-contextual targeting, geo-conquesting), by end-user industry (retail, healthcare, travel, tourism and hospitality, and BFSI), and geography.
| By Technology (Qualitative Trend Analysis) | |
| Geo-fencing | |
| Beacons | |
| Hyper-contextual Targeting | |
| Geo-targeting | |
| Geo-conquesting |
| By End-user Industry | |
| Retail | |
| Banking, Financial Services, and Insurance | |
| Travel, Tourism, and Hospitality | |
| Helathcare | |
| Other End-user Industries |
| By Geography | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Rest of the World |
Location Targeted Mobile Advertising Market Size Summary
The location-targeted mobile advertising market is poised for significant growth, driven by advancements in mobile communication and geo-positioning technologies. This market enables marketers to deliver personalized advertisements based on an individual's geographic location and preferences, enhancing the effectiveness of advertising campaigns. The adoption of 5G technology is expected to further propel the market by providing faster and more accurate location tracking. As smartphone usage continues to rise globally, retailers are increasingly leveraging location-targeted advertising to drive foot traffic by reaching potential customers in proximity to their stores with tailored content.
North America is anticipated to hold a substantial share of the location-targeted mobile advertising market, supported by the proliferation of smartphones and the growth of IoT technology in the region. Major players like Google and Facebook dominate the market, although the landscape remains moderately fragmented with various companies offering diverse technologies. The market is witnessing strategic moves, such as InMarket's acquisition of Thinknear, aimed at expanding market share and enhancing location-based marketing capabilities. Despite the dominance of major players, there is a growing recognition among marketers for alternative options in the market, indicating a dynamic and evolving industry landscape.
Location Targeted Mobile Advertising Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Intensity of Competitive Rivalry
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1.3 Industry Value Chain Analysis
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2. MARKET SEGMENTATION
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2.1 By Technology (Qualitative Trend Analysis)
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2.1.1 Geo-fencing
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2.1.2 Beacons
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2.1.3 Hyper-contextual Targeting
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2.1.4 Geo-targeting
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2.1.5 Geo-conquesting
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2.2 By End-user Industry
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2.2.1 Retail
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2.2.2 Banking, Financial Services, and Insurance
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2.2.3 Travel, Tourism, and Hospitality
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2.2.4 Helathcare
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2.2.5 Other End-user Industries
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2.3 By Geography
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2.3.1 North America
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2.3.2 Europe
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2.3.3 Asia-Pacific
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2.3.4 Rest of the World
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Location Targeted Mobile Advertising Market Size FAQs
What is the current Location Targeted Mobile Advertising Market size?
The Location Targeted Mobile Advertising Market is projected to register a CAGR of greater than 16.87% during the forecast period (2024-2029)
Who are the key players in Location Targeted Mobile Advertising Market?
Google LLC, Facebook Inc, IBM Corporation, Microsoft Corporation and Gimbal Inc. are the major companies operating in the Location Targeted Mobile Advertising Market.
