How big is the Loyalty Management Market?

The Loyalty Management Market size is expected to reach USD 11.98 billion in 2024 and grow at a CAGR of 17.45% to reach USD 26.78 billion by 2029. Read More

What is the current Loyalty Management Market size?

In 2024, the Loyalty Management Market size is expected to reach USD 11.98 billion. Read More

Who are the key players in Loyalty Management Market?

Kognitiv Corporation, IBM Corporation, Oracle Corporation, Comarch SA and SAP SE are the major companies operating in the Loyalty Management Market. Read More

Which is the fastest growing region in Loyalty Management Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Loyalty Management Market?

In 2024, the North America accounts for the largest market share in Loyalty Management Market. Read More

What years does this Loyalty Management Market cover, and what was the market size in 2023?

In 2023, the Loyalty Management Market size was estimated at USD 9.89 billion. The report covers the Loyalty Management Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Loyalty Management Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

How is AI impacting the Loyalty Management Market?

AI is revolutionizing the Loyalty Management Market by enabling a) Personalized rewards b) Predictive analytics for customer behavior c) Automating communication d) Enhancing customer engagement and retention Read More

What are the next-gen technologies shaping the Loyalty Management Market?

AI-powered recommendations, blockchain-based rewards, and AR/VR experiences are the next-gen technologies shaping the Loyalty Management Market. Read More

Loyalty Management Market Analysis | Industry Growth, Size & Forecast Report

Loyalty Management Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

The Report Covers Loyalty Program Management Companies and is Segmented by Solution (B2C, B2B, and Corporate), Industry Vertical (BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Travel and Hospitality, and Manufacturing), Deployment (On-Premise and On-Demand), and Geography (North America (the United States and Canada), Europe (Germany, United Kingdom, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), and Middle-East and Africa (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and the Rest of Middle-East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Million for all the Above Segments.

Loyalty Management Industry Overview

The loyalty management market is very competitive in nature. The market is highly fragmented due to the presence of various small and large players. All the major players account for a large share of the market and are focusing on expanding the consumer base globally. Some of the significant players in the market are Kognitiv Corporation, IBM Corporation, Oracle Corporation, Comarch SA, and SAP SE, among others. The companies are increasing the market share by forming multiple partnerships and introducing new solutions to earn a competitive edge during the forecast period.

In July 2023, Maritz Motivation collaborated with Bumped, the fintech startup powering brands to reward its customers in stock. Maritz Motivation is the first loyalty channel provider to offer stock rewards via Bumped'splatform and will continue to move the industry beyond traditional tips and into the next generation of loyalty programs. Together, Maritz Motivation and Bumped will power consumer brands to reward customers in fractional shares of stock and democratize the stock market creating more significant financial equity.

In March 2023, customer relationship management software firm Salesforce launched Salesforce Web3, an non-fungible tokens (NFT) management platform to help its clients create token-based loyalty programs. Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3, launched with subscription tiers. The rollout comes after a pilot program of 257,000 transactions with Salesforce clients such as whisky brand Crown Royal, clothing brand Scotch & Soda, and Mattel, the toy company behind Barbie and Hot Wheels.