Market Share of Luxury Rigid Boxes Industry
The competitive landscape of the luxury rigid boxes market is fragmented, consisting of several players like Parksons Packaging Ltd, WestRock Company, DS Smith PLC, Madovar Packaging LLC, Sunrise Packaging, and more. As the market participants spend on R&D, their products become more distinct, and the idea of product differentiation is to gain a competitive edge.
• July 2023 - Robinson, the custom packaging manufacturer, was appointed to produce the luxury packaging for Estee Lauder's premium haircare brand, Aveda. Robinson has been appointed to manufacture two promotional boxes for Aveda: the Aveda Parti Pris box and the Mini and More box. The boxes are black-lined board interior with a CMYK external design. The outer design has a matt varnish finish, and the interior has a gloss finish with UV varnish.
• March 2023—Parksons Packaging Acquires MK Printpack to strengthen its position in the folding cartons market in India. The acquisition of MK Printpack will enable Parksons Packaging to expand its product portfolio by taking advantage of Printpack's packaging solutions and technical know-how in fluted packaging using reinforced cardboard. MK's strategically located manufacturing facilities will also enable Parksons to expand its geographical reach.
Luxury Rigid Boxes Market Leaders
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Parksons Packaging Ltd.
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WestRock Company
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DS Smith Plc
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Madovar Packaging LLC.
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Sunrise Packaging
*Disclaimer: Major Players sorted in no particular order
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