Malaysia E-commerce Market Share

Statistics for the 2023 & 2024 Malaysia E-commerce market share, created by Mordor Intelligence™ Industry Reports. Malaysia E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Market Share of Malaysia E-commerce Industry

Due to a few big competitors, the level of competition in the Malaysian e-commerce market is medium. The market is semi-consolidated. The number of local and global brands is increasing, which increases market competition.

  • January 2024: ZALORA, an e-commerce platform for fashion and lifestyle, introduced an AI-driven chatbot for customer service in Singapore, Malaysia, the Philippines, Indonesia, Hong Kong, and Taiwan to improve customer support. The chatbot, developed in collaboration with Forethought, utilizes generative AI to manage customer queries. It is able to transition between languages smoothly, delivering precise answers using natural language processing.
  • October 2023: Lazada backed MSMEs in Indonesia by running the Sustainable Seller Acceleration Camp 2023. This program provided comprehensive training to help businesses incorporate sustainable practices and gain access to financial opportunities.

Malaysia E-commerce Market Leaders

  1. Shopee Pte. Ltd.

  2. Lazada Group

  3. Lelong.my

  4. Zalora Group

  5. Astro GS Shop Sdn Bhd

*Disclaimer: Major Players sorted in no particular order

Malaysia E-Commerce Market Concentration

Malaysia E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)