Malaysia E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Malaysia E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, Etc. )) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Malaysia E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Malaysia E-commerce Industry Overview

Due to a few big competitors, the level of competition in the Malaysian e-commerce market is medium. The market is semi-consolidated. The number of local and global brands is increasing, which increases market competition.

  • January 2024: ZALORA, an e-commerce platform for fashion and lifestyle, introduced an AI-driven chatbot for customer service in Singapore, Malaysia, the Philippines, Indonesia, Hong Kong, and Taiwan to improve customer support. The chatbot, developed in collaboration with Forethought, utilizes generative AI to manage customer queries. It is able to transition between languages smoothly, delivering precise answers using natural language processing.
  • October 2023: Lazada backed MSMEs in Indonesia by running the Sustainable Seller Acceleration Camp 2023. This program provided comprehensive training to help businesses incorporate sustainable practices and gain access to financial opportunities.

Malaysia E-commerce Market Leaders

  1. Shopee Pte. Ltd.

  2. Lazada Group

  3. Lelong.my

  4. Zalora Group

  5. Astro GS Shop Sdn Bhd

  6. *Disclaimer: Major Players sorted in no particular order
Malaysia E-Commerce Market Concentration