Malaysia Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Malaysia Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

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Malaysia Foodservice Market Size

Malaysia Foodservice Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 13.11 Billion
svg icon Market Size (2029) USD 23.95 Billion
svg icon Largest Share by Foodservice Type Full Service Restaurants
svg icon CAGR (2024 - 2029) 12.81 %
svg icon Fastest Growing by Foodservice Type Cloud Kitchen

Major Players

Malaysia Foodservice Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

Compare market size and growth of Malaysia Foodservice Market with other markets in Food & Beverage Industry

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Malaysia Foodservice Market Analysis

The Malaysia Foodservice Market size is estimated at 13.11 billion USD in 2024, and is expected to reach 23.95 billion USD by 2029, growing at a CAGR of 12.81% during the forecast period (2024-2029).

13.11 Billion

Market Size in 2024 (USD)

23.95 Billion

Market Size in 2029 (USD)

3.82 %

CAGR (2017-2023)

12.81 %

CAGR (2024-2029)

Largest Segment by Foodservice Type

34.52 %

value share, Full Service Restaurants, 2023

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The increasing popularity is attributed to changing lifestyles and a growing demand for social spaces. The cafe culture has evolved into a workspace and networking hub.

Largest Segment by Outlet Type

73.81 %

value share, Independent Outlets, 2023

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A diverse culinary landscape and the popularity of street food in the country, with increasing demand for convenience among consumers, are helping the growth trajectory.

Fastest-growing segment by Foodservice Type

15.76 %

Projected CAGR, Cloud Kitchen, 2024-2029

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Increasing demand for cost-effective solutions, the existence of streamlined operations, greater flexibility, and efficient delivery are promoting growth.

Fastest-growing segment by Outlet Type

12.97 %

Projected CAGR, Chained Outlets, 2024-2029

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Rising consumer demand for convenience and standardized quality and affordable and diverse food options offered by chained outlets are projecting upward growth.

Leading Market Player

3.40 %

market share, QSR Brands (M) Holdings Sdn Bhd, 2022

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The company is a franchised owner of leading brands KFC and Pizza Hut, operating 200 and 380 outlets, respectively. It also maintained dominance by investing in product innovation.

Full service restaurants held the major share in the market owing to the higher preference for authentic cuisines

  • The overall foodservice market saw significant growth and registered a CAGR of 1.93% from 2017-2022. This was attributed to the expansion of fast-food chains and the rising number of tourists, driven by the growth of the segments. The number of foodservice outlets increased from 8,706 in 2020 to 8,718 in 2022.
  • The full-service restaurants (FSRs) segment holds the major market share with 34.58%. It is projected to register a CAGR of 13.03% by value during the forecast period. Increased visitors looking for authentic Asian cuisines especially for business visits will support the growth in the forecast period. For instance, as of 2022, more than 2.1 million immigrant workers in the region. Popular food dishes in the region are Roti Canai, Nasi Lemak, Hainanese Chicken Rice, Nasi Goreng Kampung, Char Kway Teow, among others.
  • However, the cloud kitchen segment is the fastest growing segment in the region and is anticipated to register a value CAGR of 15.82% during the forecast period. The growth is expected to be boosted by the rising online food deliveries through smartphone applications. As of January 2022, there were 29.51 million internet users in Malaysia.
  • Cafes & bars are followed by full-service restaurants, in which Asian full-service restaurants in standalone locations dominate the market, and they held a 48.37% share in 2022. The tendency of eating out frequently and exploring authentic cuisines by the Malaysians is majorly driving the growth of this segment. As of 2022, nearly 57% of the people living in urban areas ate outside food very frequently. Mee Goreng Mamak, Dumplings, Wontons, and Banana Leaf Rice are popular Asian cuisines. Zega, Lai Po Heen, and Marini's On 57 are popular fine dining restaurants in the nation that offer authentic Asian cuisines.
Malaysia Foodservice Market

Malaysia Foodservice Market Trends

Quick service restaurants (QSR) in Malaysia observing increased popularity among young people in densely populated cities like Kuala Lumpur, Kota Bharu, and Klang

  • The Malaysian foodservice market is majorly driven by cafes & bars, followed by full service and quick service restaurants. The increasing number of cafes and bars in Malaysia indicated a positive Y-o-Y growth rate of 13.16% from 2021 to 2022. This was due to the increased consumption of alcohol, mainly beer. As of 2022, nearly 69% of people preferred to drink beer. Also, the penetration of cafes and coffee shops is due to the rise in coffee consumption. As of 2022, nearly 800,000 (60 kg) bags of coffee were consumed in Malaysia.
  • Cloud kitchen is the fastest-growing foodservice type, and it is projected to record a CAGR of 15.82%, by value, during the forecast period. This can be due to the increased penetration of the internet and the growing demand for online food delivery services. As of 2022, nearly 84.2% of Malaysian people used the internet. Post-pandemic food deliveries and takeaways have grown as more than 85% tend to order food from online delivery channels. Foodpanda, GrabFood, and DeliverEat are popular food delivery channels. As a result, the number of cloud kitchen outlets grew by 12.43% in 2022 compared to 2020. The increased popularity of quick service restaurants is due to young people's propensity to eat fast food frequently. As of 2022, approximately 84% of young students in Malaysia often ate fast food as they perceived it as an economical and convenient lunch option. The leading quick service restaurant chains in Malaysia with the highest number of stores are KFC, Domino's Pizza, McDonald's, and Subway, with 600, 240, 320, and 230 outlets, respectively. In order to reach more customers, these restaurants have expanded in densely populated cities like Kuala Lumpur, Kota Bharu, and Klang. Thus, with the rising number of outlet counts, the sales growth of the QSR segment increased by 11.72% in 2022 compared to 2021.
Malaysia Foodservice Market

Malaysia's cafes and bars saw increased demand from tourists and locals, driven by the growing tourism industry, rising disposable incomes, and increasing popularity of alcoholic beverages

  • The average order value in the Malaysian foodservice market was the highest among cloud kitchens in 2022 compared to other foodservice types, with a price of USD 4.18. Due to the COVID-19 pandemic, the number of orders placed through food deliveries and takeaway services observed an 8.53% increase from 2020 to 2022. Similarly, the average order value increased by about 1.23% from 2017 to 2022. However, due to greater flexibility, most restaurants have converted their warehouses into virtual kitchens to boost their revenue by increasing takeaway orders.
  • The demand for cafes and bars is anticipated to rise as more tourists visit the country's themed cafes and nightclubs featuring live dance performances, along with unusual food and premium alcoholic beverages. In 2022, Malaysia had more than 3 million visitors from various regions. Alcoholic beverages, including beer, cocktails, and mocktails, are becoming popular in bars and clubs. In 2022, the average price of beer in Malaysia was USD 3.6 per 300 mL, whereas the average prices of non-alcoholic beverages included coffee at USD 1.7 per 150 mL, tea at USD 1.02 per 150 mL, and vanilla latte at USD 3.27 per 300 mL. Full service restaurants have grown due to the popularity of ethnic cuisines, mainly Asian and North American. Chinese cuisine is becoming popular among the locals and Chinese immigrants. The number of Chinese immigrants is also growing; in 2022, nearly 82,000 entered the country. The popular dishes offered by the FSRs are Chicken 65, Wonton Mee, and Chicken Teriyaki, with an average price per 300 gm of USD 4.5, USD 5.2, and USD 5.42, respectively. Thus, the average order value of FSRs grew by 1.27% in 2022 compared to 2020.
Malaysia Foodservice Market

Malaysia Foodservice Industry Overview

The Malaysia Foodservice Market is fragmented, with the top five companies occupying 5.81%. The major players in this market are Domino's Pizza Enterprises Ltd., Gerbang Alaf Restaurants Sdn Bhd, Oldtown Bhd, QSR Brands (M) Holdings Sdn Bhd and Texchem Resources Bhd. (sorted alphabetically).

Malaysia Foodservice Market Leaders

  1. Domino's Pizza Enterprises Ltd.

  2. Gerbang Alaf Restaurants Sdn Bhd

  3. Oldtown Bhd

  4. QSR Brands (M) Holdings Sdn Bhd

  5. Texchem Resources Bhd.

Malaysia Foodservice Market Concentration

Other important companies include A&W (Malaysia) Sdn Bhd, Berjaya Corporation Bhd., Craveat International Sdn Bhd, Doctor's Associate, Inc., Marrybrown Sdn Bhd, Nando's Chickenland Malaysia Sdn Bhd., Revenue Valley Sdn Bhd, San Francisco Coffee Sdn Bhd, Secret Recipe Cakes & Café Sdn Bhd.

*Disclaimer: Major Players sorted in alphabetical order.

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Malaysia Foodservice Market News

  • January 2023: OldTown White Coffee café chain announced its plans to open 50 new outlets across Malaysia in 2023. The company is targeting growth in Malaysia’s northern and eastern suburban regions as it seeks to provide new customers with a choice of Asian-style products they can rely on.
  • September 2022: TGI Fridays made a big franchising push in Asia, with plans to open 75 restaurants in Southeast Asia over the next 10 years. The deal with master franchisor Universal Success Enterprises is TGI Fridays’ biggest development agreement to date. TGI Fridays have more international locations (385) than domestic stores (315). It opened 22 international restaurants in 2022.
  • August 2022: Domino’s Pizza Enterprises announced its plans to sign the biggest acquisition in the company’s history by acquiring the existing Domino’s Pizza businesses in Malaysia, Singapore, and Cambodia for USD 214 million.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Malaysia Foodservice Market
Malaysia Foodservice Market
Malaysia Foodservice Market
Malaysia Foodservice Market

Malaysia Foodservice Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Number Of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework
    • 4.3.1 Malaysia
  • 4.4 Menu Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Foodservice Type
    • 5.1.1 Cafes & Bars
    • 5.1.1.1 By Cuisine
    • 5.1.1.1.1 Bars & Pubs
    • 5.1.1.1.2 Cafes
    • 5.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 5.1.1.1.4 Specialist Coffee & Tea Shops
    • 5.1.2 Cloud Kitchen
    • 5.1.3 Full Service Restaurants
    • 5.1.3.1 By Cuisine
    • 5.1.3.1.1 Asian
    • 5.1.3.1.2 European
    • 5.1.3.1.3 Latin American
    • 5.1.3.1.4 Middle Eastern
    • 5.1.3.1.5 North American
    • 5.1.3.1.6 Other FSR Cuisines
    • 5.1.4 Quick Service Restaurants
    • 5.1.4.1 By Cuisine
    • 5.1.4.1.1 Bakeries
    • 5.1.4.1.2 Burger
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Meat-based Cuisines
    • 5.1.4.1.5 Pizza
    • 5.1.4.1.6 Other QSR Cuisines
  • 5.2 Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 A&W (Malaysia) Sdn Bhd
    • 6.4.2 Berjaya Corporation Bhd.
    • 6.4.3 Craveat International Sdn Bhd
    • 6.4.4 Doctor's Associate, Inc.
    • 6.4.5 Domino's Pizza Enterprises Ltd.
    • 6.4.6 Gerbang Alaf Restaurants Sdn Bhd
    • 6.4.7 Marrybrown Sdn Bhd
    • 6.4.8 Nando's Chickenland Malaysia Sdn Bhd.
    • 6.4.9 Oldtown Bhd
    • 6.4.10 QSR Brands (M) Holdings Sdn Bhd
    • 6.4.11 Revenue Valley Sdn Bhd
    • 6.4.12 San Francisco Coffee Sdn Bhd
    • 6.4.13 Secret Recipe Cakes & Café Sdn Bhd
    • 6.4.14 Texchem Resources Bhd.

7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, MALAYSIA, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, MALAYSIA, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. MALAYSIA FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, MALAYSIA, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, MALAYSIA, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, MALAYSIA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, MALAYSIA, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, MALAYSIA, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, MALAYSIA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, MALAYSIA, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, MALAYSIA, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, MALAYSIA, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, MALAYSIA, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, MALAYSIA, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, MALAYSIA, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MALAYSIA, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, MALAYSIA, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MALAYSIA, 2022

Malaysia Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • The overall foodservice market saw significant growth and registered a CAGR of 1.93% from 2017-2022. This was attributed to the expansion of fast-food chains and the rising number of tourists, driven by the growth of the segments. The number of foodservice outlets increased from 8,706 in 2020 to 8,718 in 2022.
  • The full-service restaurants (FSRs) segment holds the major market share with 34.58%. It is projected to register a CAGR of 13.03% by value during the forecast period. Increased visitors looking for authentic Asian cuisines especially for business visits will support the growth in the forecast period. For instance, as of 2022, more than 2.1 million immigrant workers in the region. Popular food dishes in the region are Roti Canai, Nasi Lemak, Hainanese Chicken Rice, Nasi Goreng Kampung, Char Kway Teow, among others.
  • However, the cloud kitchen segment is the fastest growing segment in the region and is anticipated to register a value CAGR of 15.82% during the forecast period. The growth is expected to be boosted by the rising online food deliveries through smartphone applications. As of January 2022, there were 29.51 million internet users in Malaysia.
  • Cafes & bars are followed by full-service restaurants, in which Asian full-service restaurants in standalone locations dominate the market, and they held a 48.37% share in 2022. The tendency of eating out frequently and exploring authentic cuisines by the Malaysians is majorly driving the growth of this segment. As of 2022, nearly 57% of the people living in urban areas ate outside food very frequently. Mee Goreng Mamak, Dumplings, Wontons, and Banana Leaf Rice are popular Asian cuisines. Zega, Lai Po Heen, and Marini's On 57 are popular fine dining restaurants in the nation that offer authentic Asian cuisines.
Foodservice Type Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Foodservice Type Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Malaysia Foodservice Market Research FAQs

The Malaysia Foodservice Market size is expected to reach USD 13.11 billion in 2024 and grow at a CAGR of 12.81% to reach USD 23.95 billion by 2029.

In 2024, the Malaysia Foodservice Market size is expected to reach USD 13.11 billion.

Domino's Pizza Enterprises Ltd., Gerbang Alaf Restaurants Sdn Bhd, Oldtown Bhd, QSR Brands (M) Holdings Sdn Bhd and Texchem Resources Bhd. are the major companies operating in the Malaysia Foodservice Market.

In the Malaysia Foodservice Market, the Full Service Restaurants segment accounts for the largest share by foodservice type.

In 2024, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Malaysia Foodservice Market.

In 2023, the Malaysia Foodservice Market size was estimated at 13.11 billion. The report covers the Malaysia Foodservice Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Malaysia Foodservice Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Malaysia Food Service Industry Report

Statistics for the 2023 Malaysia Foodservice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Malaysia Foodservice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Malaysia Food Service Market Report Snapshots

Malaysia Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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