How big is the Malaysia OOH And DOOH Market?

The Malaysia OOH And DOOH Market size is expected to reach USD 202.53 million in 2024 and grow at a CAGR of 6.06% to reach USD 271.80 million by 2029. Read More

What is the current Malaysia OOH And DOOH Market size?

In 2024, the Malaysia OOH And DOOH Market size is expected to reach USD 202.53 million. Read More

Who are the key players in Malaysia OOH And DOOH Market?

Big Tree Outdoor Sdn. Bhd., PowerScreen Sdn. Bhd, Wow Media Sdn Bhd, Brandavision Sdn. Bhd. and JCDecaux are the major companies operating in the Malaysia OOH And DOOH Market. Read More

What years does this Malaysia OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Malaysia OOH And DOOH Market size was estimated at USD 190.26 million. The report covers the Malaysia OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Malaysia OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Malaysia OOH And DOOH Market Size & Share Analysis - Industry Research Report

Malaysia OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Malaysia OOH and DOOH Market and is Segmented by Type (Static [Traditional] OOH and Digital OOH [Programmatic OOH and Others]), Application (Billboards, Transportation [Airports and Others (Buses, Etc. )], Street Furniture, and Other Place-Based Media), and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Malaysia OOH and DOOH Industry Overview

Malaysia's OOH and DOOH market is competitive and fragmented in nature due to the presence of various significant players. Some key players are Big Tree Outdoor Sdn. Bhd., PowerScreen Sdn. Bhd., Redberry Sdn. Bhd., and Wow Media Sdn. Bhd., among others. Several key players in the market are constantly making efforts to bring advancements.

December 2023: Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH) advertising, partnered with Big Tree, a prominent Malaysian out-of-home (OOH) advertising solutions provider. This collaboration aims to introduce a selection of high-end digital screens to advertisers nationwide. With this alliance, Vistar gains direct access to Big Tree's extensive network, comprising more than 30 digital venues in Malaysia, including outdoor billboards, retail malls, and transit stations.
May 2023: Tropicana, in collaboration with its agency Publicis Media, partnered with The Trade Desk to craft an innovative campaign. The focus was on leveraging programmatic digital out-of-home (pDOOH) media to elevate the visibility of Tropicana Twister in Malaysia. Opting for pDOOH over traditional out-of-home (OOH) media, Tropicana aimed to capitalize on its unique ability to seamlessly launch campaigns across various programmatic channels, including DOOH. This approach allowed Tropicana to refine and optimize its campaigns in real time, guided by immediate audience insights.