Malaysia OOH And DOOH Market Share

Market Share of Malaysia OOH And DOOH Industry

Malaysia's OOH and DOOH market is competitive and fragmented in nature due to the presence of various significant players. Some key players are Big Tree Outdoor Sdn. Bhd., PowerScreen Sdn. Bhd., Redberry Sdn. Bhd., and Wow Media Sdn. Bhd., among others. Several key players in the market are constantly making efforts to bring advancements.

• December 2023: Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH) advertising, partnered with Big Tree, a prominent Malaysian out-of-home (OOH) advertising solutions provider. This collaboration aims to introduce a selection of high-end digital screens to advertisers nationwide. With this alliance, Vistar gains direct access to Big Tree's extensive network, comprising more than 30 digital venues in Malaysia, including outdoor billboards, retail malls, and transit stations.
• May 2023: Tropicana, in collaboration with its agency Publicis Media, partnered with The Trade Desk to craft an innovative campaign. The focus was on leveraging programmatic digital out-of-home (pDOOH) media to elevate the visibility of Tropicana Twister in Malaysia. Opting for pDOOH over traditional out-of-home (OOH) media, Tropicana aimed to capitalize on its unique ability to seamlessly launch campaigns across various programmatic channels, including DOOH. This approach allowed Tropicana to refine and optimize its campaigns in real time, guided by immediate audience insights.

Malaysia OOH and DOOH Market Leaders

1. Big Tree Outdoor Sdn. Bhd.

2. PowerScreen Sdn. Bhd

3. Wow Media Sdn Bhd

4. Brandavision Sdn. Bhd.

5. JCDecaux

*Disclaimer: Major Players sorted in no particular order