Market Size of Global Malted Milk Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.60 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Malted Milk Market Analysis
Global Malted Milk Market is forecasted to grow at a CAGR of 8.6% during the forecast period (2020 - 2025).
- Malted milk is a formulation of malted grain flour, whole milk powder and other ingredients which are used as a flavoring and fortification ingredients in food and beverages.
- Malted milk originates in North America and Western Europe, also, demand for malted milk has grown considerably in Asia-Pacific region as well. In these countries, health positioning is the major driving force for the growth of the malted milk market.
Malted Milk Industry Segmentation
Global Malted Milk Market is segmented by source, product type, distribution channel, and geography. On the basis of source, the market is segmented into Wheat, Barley, and Others. On the basis of product type, the market is segmented into Powder and Milk. On basis of distribution channel, the market is segmented into Hypermarket/Supermarket, Convenience stores, Online retailers, and Others. On the basis ofgeography,the study provides an analysis of the malted milk market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| By Source | |
| Wheat | |
| Barley | |
| Others |
| By Product Type | |
| Powder | |
| Milk |
| By Distribution Channel | |
| Hypermarket/Supermarket | |
| Convenience stores | |
| Online retailers | |
| Others |
| Geography | |||||||||
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Global Malted Milk Market Size Summary
The malted milk market is experiencing significant growth, driven by its application as a flavoring and fortification ingredient in various food and beverage products. Originating in North America and Western Europe, the demand for malted milk has expanded notably in the Asia-Pacific region, where health-conscious consumers are increasingly drawn to its benefits. The product is created by evaporating whole milk and blending it with malted barley and wheat flour, often combined with other flavoring agents like cocoa powder to enhance its taste. This versatility has led to its rising popularity in snacks and beverages, with innovations such as malted milk powder cookies and flavored milk contributing to market expansion.
The Asia-Pacific region is anticipated to be the fastest-growing market, fueled by a burgeoning population in countries like India, Japan, and China, alongside a growing emphasis on healthy lifestyles. The market's growth is further supported by urbanization, shifting consumer preferences, and increasing disposable incomes among the middle class. Key industry players, including Nestle S.A., GlaxoSmithKline PLC (HORLICKS), and others, are actively engaging in product innovation, mergers, acquisitions, and expansions to enhance their market presence. These strategies, coupled with a broader product portfolio, are expected to positively influence the market's trajectory in the coming years.
Global Malted Milk Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Source
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2.1.1 Wheat
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2.1.2 Barley
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2.1.3 Others
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2.2 By Product Type
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2.2.1 Powder
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2.2.2 Milk
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2.3 By Distribution Channel
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2.3.1 Hypermarket/Supermarket
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2.3.2 Convenience stores
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2.3.3 Online retailers
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2.3.4 Others
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 United Kingdom
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2.4.2.2 Germany
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2.4.2.3 France
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2.4.2.4 Russia
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2.4.2.5 Italy
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2.4.2.6 Spain
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2.4.2.7 Rest of Europe
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2.4.3 Asia Pacific
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2.4.3.1 India
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2.4.3.2 China
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East & Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of MEA
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Global Malted Milk Market Size FAQs
What is the current Global Malted Milk Market size?
The Global Malted Milk Market is projected to register a CAGR of 8.60% during the forecast period (2024-2029)
Who are the key players in Global Malted Milk Market?
Nestle S.A., GlaxoSmithKline PLC (HORLICKS), Briess Malt & Ingredients, Imperial Malts Ltd and King Arthur Flour Company, Inc. are the major companies operating in the Global Malted Milk Market.
