How big is the Marketing Analytics Market?

The Marketing Analytics Market size is expected to reach USD 6.31 billion in 2024 and grow at a CAGR of 12.84% to reach USD 11.54 billion by 2029. Read More

What is the current Marketing Analytics Market size?

In 2024, the Marketing Analytics Market size is expected to reach USD 6.31 billion. Read More

Who are the key players in Marketing Analytics Market?

IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc. and Accenture PLC are the major companies operating in the Marketing Analytics Market. Read More

Which is the fastest growing region in Marketing Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Marketing Analytics Market?

In 2024, the North America accounts for the largest market share in Marketing Analytics Market. Read More

What years does this Marketing Analytics Market cover, and what was the market size in 2023?

In 2023, the Marketing Analytics Market size was estimated at USD 5.50 billion. The report covers the Marketing Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Marketing Analytics Market - Size, Trends & Growth

Marketing Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

The Report Covers the Global Top Marketing Analytics Companies and the Market is Segmented by Deployment (Cloud and On-Premises), Application (Online Marketing, E-Mail Marketing, Content Marketing, and Social Media Marketing), End User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel, and Hospitality), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Marketing Analytics Industry Overview

The marketing analytics market is highly competitive and consists of several major players. Few big competitors now control most of the market in terms of market share. These players are concentrating on growing their international consumer base. Major players include IBM Corporation, Microsoft, and Oracle Corporation.

September 2023: Oracle expanded its cloud offerings to address customized needs and growing demand for Oracle Cloud Infrastructure (OCI) services. The newest offerings include Oracle Database@Azure and MySQL HeatWave Lakehouse on AWS. These provide the flexibility to use cloud services anywhere and ensure data privacy, low latency requirements, and access to more than 100 services without any constraints on the volume of workload.

September 2023: Salesforce and Google declared an expansion of the strategic partnership to integrate Salesfore’s #1 AI CRM and Google Workspace to enhance productivity with AI. This collaboration included the integration of Google Calendar, Docs, Meet, Gmail, and others to facilitate generative AI experiences across platforms.