How big is the Marketing Technology Market?

The Marketing Technology Market size is expected to reach USD 0.48 trillion in 2024 and grow at a CAGR of 20.60% to reach USD 1.02 trillion by 2029. Read More

What is the current Marketing Technology Market size?

In 2024, the Marketing Technology Market size is expected to reach USD 0.48 trillion. Read More

Who are the key players in Marketing Technology Market?

Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc and Microsoft Corporation are the major companies operating in the Marketing Technology Market. Read More

Which is the fastest growing region in Marketing Technology Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Marketing Technology Market?

In 2024, the North America accounts for the largest market share in Marketing Technology Market. Read More

What years does this Marketing Technology Market cover, and what was the market size in 2023?

In 2023, the Marketing Technology Market size was estimated at USD 0.38 trillion. The report covers the Marketing Technology Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Marketing Technology Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Marketing Technology Market Size & Share Analysis - Industry Research Report

Marketing Technology Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Marketing Technology Market is Segmented by Product ( Social Media Tools, Content Marketing Tools, Rich Media Tools, Automation Tools, Data and Analytics Tools, Sales Enablement Tools), by Application (IT and Telecommunication, Retail and E-Commerce, Healthcare, Media and Entertainment, Sports and Events, BFSI), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Marketing Technology Industry Overview

The marketing technology market is moderately consolidated with several players like Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc, Microsoft Corporation, etc. The companies continuously invest in strategic partnerships and product developments to gain substantial market share. Some of the recent developments in the market are

In May 2023, KikitoTech, a marketing technology firm specializing in scaling eCommerce businesses, announced a strategic alliance with Texas-based growth marketing agency Boon Marketing. Under this collaboration, both organizations will combine their expertise & resources to provide innovative and cost-effective growth marketing solutions to eCommerce businesses of all sizes in the ever-growing U.S. market. By leveraging KikitoTech's proven tech capabilities and Boon Marketing's deep understanding of the North American market, the partnership is expected to drive significant growth for eCommerce brands in this region.

In April 2023, Rackspace Technology, an end-to-end, multi-cloud technology solutions company, announced that Braze, a comprehensive consumer engagement platform that interactions between consumers and brands they value, has expanded its relationship with Rackspace Technology with a multi-year agreement that will support growth and innovation for the company. Braze has been a Rackspace ObjectRocket customer for several years and relies on Rackspace Technology to manage the company's MongoDB databases with disaster recovery, replication, fault tolerance, and high availability for Braze's databases.