Market Size of Middle East and Africa Men's Grooming Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.45 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Middle East and Africa Men's Grooming Products Market Analysis
The Middle East and Africa Men's Grooming Products Market is projected to register a CAGR of 6.45% during the forecast period.
The personal grooming trend is increasingly impacting men's grooming, particularly among the millennials and generation Z men residing in the region, as the men belonging to this region are extensively looking after their health as well as their physical appearance. These factors are predominantly driving this trend in the Middle East and Africa. Rising awareness about hygiene, lifestyle upgrades, and increasing per capita income of people are primarily increasing the desirability of advanced skincare products, as consumers in the region are demanding minimal chemical content and highly functional ingredients in their products.
Several companies are making strategic investments, in research and development activities to develop innovative products with enhanced benefits, owing to the changing consumer preferences and to achieve competitive advantage. For example, L'Oréal commenced the launch of a new Research & innovation center to study South African hair and skin specialty as well as, beauty routines for Sub-Saharan customers. Moreover, the market is witnessing significant investments from global as well as local players, who are focusing on expanding their production capabilities and presence across the country, and, in turn, accelerating the growth of the market studied.
Some of the key players are embarking on mergers, acquisitions, and partnerships as their key strategies, to achieve consolidation and optimize their offerings. Moreover, these players are partnering with local players, to gain dominance in the local markets. For instance: In 2020, Estee Lauder Inc. has partnered with AlMalkiGroup and signed an exclusive distribution rights agreement. With this partnership, AlMalkiGroup has got all right to distribute Estée Lauder and Clinique & Tom Ford in all stores in Saudi Arabia
Middle East and Africa Men's Grooming Products Industry Segmentation
Men's grooming products are products that are targeted toward them to enhance their appearance. The Middle East and Africa men's grooming products market is segmented by product type, distribution channel, and by geography. By product type, the market is segmented into hair care, skin care, and shaving products. The skin care products are further segmented into face washes, moisturizers, oil-free creams, and other skincare products. The hair care products are further segmented into shampoos, conditioners, styling products, waxes, and other hair care products. The shaving products segment is further classified into pre-shave and post-shave segments, with the former comprising shaving cream, pre-shave oil, shaving soap, and other pre-shave products. The post-shave sub-segment comprises after-shave, balms, other post-shave products, and razors and blades. By country, the market covers economies such as South Africa, the United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and Rest of Middle East and Africa. For each segment, the market sizing and forecasts have been done in value terms of USD million.
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| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Country | |
| United Arab Emirates | |
| Saudi Arabia | |
| South Africa | |
| Nigeria | |
| Rest of Middle East and Africa |
Middle East and Africa Men's Grooming Products Market Size Summary
The Middle East and Africa men's grooming products market is experiencing significant growth, driven by a rising trend in personal grooming among millennials and Generation Z men in the region. This trend is fueled by increased awareness of hygiene, lifestyle upgrades, and higher per capita income, leading to a demand for advanced skincare products with minimal chemical content and highly functional ingredients. Companies are investing in research and development to create innovative products that cater to changing consumer preferences, with strategic partnerships and expansions further propelling market growth. The influence of social media and the rise of e-commerce are reshaping consumer interactions and driving the demand for men's grooming products, as online sales offer convenience and a wide range of brand options.
Saudi Arabia stands out as a prominent market within the region, with consumers willing to invest significantly in their appearance, thereby boosting the demand for skincare, shaving, and haircare products. The market is also seeing a growing preference for natural, organic, herbal, and halal products, alongside innovative and eco-friendly packaging designs. Harsh climatic conditions and a focus on personal well-being are contributing to the adoption of sophisticated personal care routines. Key players in the market, such as L'Oreal, Procter & Gamble, and Unilever, are employing strategies like product launches and expansions to enhance their market share. The introduction of unique products, such as Gillette's heated razor, highlights the ongoing innovation within the industry, catering to the evolving needs and preferences of consumers in the region.
Middle East and Africa Men's Grooming Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Skin Care Products
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2.1.1.1 Face Wash
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2.1.1.2 Moisturizers
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2.1.1.3 Oil-Free Creams
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2.1.1.4 Other Skin Care Products
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2.1.2 Hair Care Products
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2.1.2.1 Shampoo
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2.1.2.2 Conditioners
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2.1.2.3 Styling Products
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2.1.2.4 Waxes
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2.1.2.5 Other Hair Care Products
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2.1.3 Shaving Products
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2.1.3.1 Pre-shave
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2.1.3.1.1 Shaving Cream
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2.1.3.1.2 Pre-shave Oil
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2.1.3.1.3 Shaving Soap
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2.1.3.1.4 Other Pre-Shave Products
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2.1.3.2 Post-shave
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2.1.3.2.1 After-shave
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2.1.3.2.2 Balms
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2.1.3.2.3 Other Post-Shave Products
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2.1.3.3 Razors and blades
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Convenience Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Country
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2.3.1 United Arab Emirates
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2.3.2 Saudi Arabia
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2.3.3 South Africa
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2.3.4 Nigeria
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2.3.5 Rest of Middle East and Africa
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Middle East and Africa Men's Grooming Products Market Size FAQs
What is the current Middle East and Africa Men's Grooming Products Market size?
The Middle East and Africa Men's Grooming Products Market is projected to register a CAGR of 6.45% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Men's Grooming Products Market?
L'Oreal SA, Procter & Gamble Company, Unilever PLC, Beiersdorf AG and Edgewell Personal Care Company are the major companies operating in the Middle East and Africa Men's Grooming Products Market.
