Market Trends of Meal Replacement Products Industry
This section covers the major market trends shaping the Meal Replacement Products Market according to our research experts:
Rising Demand for Convenient and Small-portion Food
- According to the United States Department of Agriculture (USDA), Americans spend more than half their food budget on convenient foods, looking for small, time-saving meals. This increases the demand for protein bars, energy bars, and shakes, further driving the market studied. The nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal or immediate consumption. The availability of various types and flavors is an added factor driving the market. As a result, these bars are becoming extremely popular, especially among the working-class population, teenagers, people living in hostels, and bachelors.
- Meal replacement products are easy to store and have a longer shelf-life. Most of these products are available in bars or ready-to-drink shakes, making them easy to carry and consume on the go. The powdered form is one of the most popular product types, especially among fitness enthusiasts. Many gyms promote meal replacement products to inculcate healthy dieting habits among their clients.
- Furthermore, consumers are looking for real food ingredients, such as whole grains, fruits, nuts, and vegetables, like carrots, with zero added sugars, less artificial sweeteners, and hydrogenated fats, in the meal-replacing products thus, driving the market further.
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North America Accounted for the Largest Market Share
- The North American region accounted for the largest share, in terms of revenue, in 2021. The United States is the region's leading meal replacement product market. Local players introduced meal replacement products, such as protein shakes, which are low in calories and healthy. Thus, meal replacement products are emerging as a popular choice among consumers in the region.
- Moreover, market players are focusing on introducing all-organic meal replacement shakes to cater to the needs of consumers. In addition, the multi-purpose functionality and on-the-go convenience of meal replacement products, such as drinks, are attracting consumers across North America.
- Furthermore, the presence of retail outlets suitable for convenient foods, which benefit from both planned and impulse purchases, puts forward an advantage that other snacks do not have.
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