Meat Snacks Market Size (2024 - 2029)

The Meat Snacks Market is projected to experience significant growth, driven by consumer demand for convenient, nutritionally enhanced snacking options. Products like sausages, jerky, and sticks are favored for their taste and accessibility, with a particular emphasis on familiar meats such as pork, beef, and chicken. The market's expansion is further supported by the rising interest in organic and fortified meat alternatives, catering to health-conscious consumers. Innovations in processing and flavoring, along with the popularity of grass-fed, preservative-free options, are expected to sustain market growth, especially in developed regions.

Market Size of Meat Snacks Industry

Meat Snacks Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 19.37 Billion
Market Size (2029) USD 26.75 Billion
CAGR (2024 - 2029) 6.67 %
Fastest Growing Market Asia
Largest Market North America

Major Players

Meat Snacks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Meat Snacks Market Analysis

The Meat Snacks Market size is estimated at USD 19.37 billion in 2024, and is expected to reach USD 26.75 billion by 2029, growing at a CAGR of 6.67% during the forecast period (2024-2029).

The market is primarily driven by the consumer’s preference for on-the-go snacking products that contain additional nutritional value added to the product. Meat snack products such as sausages, jerky, and sticks are popular among consumers for their taste and ease of availability in the market. Sausages made out of pork, beef, and chicken are extensively consumed as they are much more familiar and easily available in the market. Brands such as Banquet, Jimmy Dean, Applegate, Prunell, and others were among the popular sausage retailers in the market. For instance, According to the National Hotdog and Sausage Council, the retail sales of dinner sausages were about 1.2 billion pounds with USD 5.3 billion spent on dinner sausages in 2022.

Additionally, the benefits of consuming organic plant-based food, free from chemical additives, are expected to increase the demand for meat alternatives. The market is driven by the increased demand for snacks rich in nutrients, such as omega-3s, iron, and vitamin B12, resulting in players introducing fortified meat snack products. Portable snacks such as jerky, sticks, and sausages make it a convenient option for consumers requiring healthy meat snacks on the go.

Furthermmore, the processing modifications, such as slow meat roasting and value addition with exotic spices as exhibited by brands such as Wild Zora and Wilde Boldr, have captured the younger consumers' imaginations, who are seeking complete and portable protein snacking solutions. The emerging popularity of grass-fed meat snacks that are preservative-free and portion-controlled with a variety of flavor profiles and bite types is expected to sustain the growth of meat snacks in relatively mature markets of developed countries.

Meat Snacks Industry Segmentation

Meat snacks are on-the-go food products that are made from different animal sources such as beef, turkey, poultry, and more. They are also available in a variety of pre-packaged formats, depending on preference. The meat snacks market is segmented by type, distribution channel, and geography. By type, the market is segmented by jerky, stick, sausage, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Type
Jerky
Sticks
Sausages
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Russia
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Meat Snacks Market Size Summary

The meat snacks market is experiencing significant growth, driven by consumer demand for convenient, on-the-go snacking options that offer nutritional benefits. Products such as sausages, jerky, and sticks are particularly popular due to their taste and availability. The market is characterized by a shift towards organic and plant-based alternatives, as consumers increasingly seek snacks rich in nutrients like omega-3s, iron, and vitamin B12. This trend has led to the introduction of fortified meat snack products, catering to those looking for healthy, portable protein sources. Brands are also innovating with processing techniques and exotic spices to attract younger consumers, further fueling market expansion.

In North America, the meat snacks market is dominated by a preference for portable and indulgent savory snacks, with a growing trend of "snackification" where consumers opt for snacks over traditional meals. This has led to increased sales of meat snacks, as consumers seek healthy alternatives to meet their nutritional needs. The market is highly competitive, with key players focusing on product innovation and premium offerings to capture the attention of health-conscious consumers. Strategic moves such as product launches, expansions, and mergers are common as companies strive to strengthen their market presence and cater to the evolving consumer preferences.

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Meat Snacks Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Rising Demand for Convenient Snacking Options

      2. 1.1.2 Increase in Demand for New and Innovative Flavored Meat Snacks

    2. 1.2 Market Restraints

      1. 1.2.1 Fluctuations in the Price of Raw Materials

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Jerky

      2. 2.1.2 Sticks

      3. 2.1.3 Sausages

      4. 2.1.4 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores/Grocery Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Spain

        5. 2.3.2.5 Russia

        6. 2.3.2.6 Italy

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Meat Snacks Market Size FAQs

The Meat Snacks Market size is expected to reach USD 19.37 billion in 2024 and grow at a CAGR of 6.67% to reach USD 26.75 billion by 2029.

In 2024, the Meat Snacks Market size is expected to reach USD 19.37 billion.

Meat Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)