Media Streaming Industry Overview
The media streaming market is fragmented owing to the presence of significant players in the market and growing competitiveness in the market. Vendors in the market are concentrating on providing high-value bundles, innovative features, and High quality, original and region-specific content to gain a competitive advantage and improve their market position by acquiring more customers. Vendors are also adopting partnerships and acquisitions to strengthen their place in the market.
In September 2023, Paramount announced launching the Paramount+ streaming service in Japan in December as a no-extra-charge addition to cable and internet provider J: COM’s platform and to pay-TV service Wowow. Paramount+ originals, including Tulsa King, Mayor of Kingstown, and Star Trek: Strange New Worlds, will be available at the service's launch and for the first time in Japan.
In March 2023, Apple announced the launching of a new standalone app designed specifically for streaming classical music. Apple Music Classical will offer access to over five million classical music tracks. The Apple said the app will have the world's most extensive classical music catalog and feature thousands of exclusive albums.
Media Streaming Market Leaders
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Spotify Technology S.A.
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Apple Inc.
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Amazon Prime (Amazon.com Inc.)
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Tencent Holdings Limited
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AT&T Inc.
- *Disclaimer: Major Players sorted in no particular order