Media Streaming Market Size (2024 - 2029)

The media streaming market is experiencing significant growth, driven by the increasing demand for subscription-based services, the availability of region-specific and original content, and the popularity of live sports. Innovations such as blockchain technology and artificial intelligence are enhancing media quality, contributing positively to the market's expansion. The competitive landscape is intensifying with major players entering the market and engaging in price wars. The rapid adoption of smartphones, cloud-based services, and OTT platforms, along with the incorporation of AI and machine learning, is further propelling the growth of the video streaming segment. The COVID-19 pandemic has also accelerated the industry's expansion due to heightened demand for online streaming services.

Market Size of Media Streaming Industry

Media Streaming Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 128.36 Billion
Market Size (2029) USD 187.39 Billion
CAGR (2024 - 2029) 7.86 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Media Streaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Media Streaming Market Analysis

The Media Streaming Market size is estimated at USD 128.36 billion in 2024, and is expected to reach USD 187.39 billion by 2029, growing at a CAGR of 7.86% during the forecast period (2024-2029).

The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports. These drivers are changing the strategies adopted by the vendors in the market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.

  • Media quality is improved by using innovations like blockchain technology and artificial intelligence (AI). Editing, cinematography, voice-overs, scriptwriting, and many other facets of video creation and upload are all greatly aided by AI. It is projected that these advancements will have a favorable impact on the market's expansion. The content quality of media is being improved by a number of suppliers of media streaming solutions employing AI. Recently, these channels have become much more popular than mainstream media outlets like YouTube and Netflix.
  • Moreover, the advertising and revenue model plays a crucial role in this market. More people pay attention to ads on streaming platforms than on social media. For instance, In a report titled "India Embraces the Streaming Era," published today by Magnite, the largest independent omnichannel sell-side advertising platform in the world, it was discovered that ads on streaming platforms attract more attention than those on social media. Almost two-thirds of streamers in India (64%) are more receptive to advertising on streaming platforms, with many claiming to frequently do a product search (48%) and make a purchase (33%) after the fact.
  • Netflix offers its most basic plan starting at USD 8.99 per month and USD 12.99 for its high-definition service. Amazon Prime customers can get an annual membership for USD 119 or pay USD 12.99 a month. The market is, therefore, getting more competitive with such price wars and more big players entering the market, such as Apple and Disney.
  • Furthermore, the rapid adoption of smartphones and cloud-based services, increased penetration of OTT platforms as compared to traditional pay-tv, and incorporation of AI and machine learning to help regulate live streaming and provide insights on consumer usage patterns and partnerships to offer more and region-specific content has increased the growth of video streaming segment across regions. For instance, Netflix has 75,000 different content genres and provides personalized content for individual users through recommendation, which is possible due to the algorithms allowing it to do so.
  • The ongoing spread of coronavirus has positively impacted the media streaming industry due to enforced home confinement measures. The vendors were witnessing a spike in the number of subscribers and a peak in viewership across regions due to increased demand for online streaming and changed consumers. For instance, In the first quarter of 2020, ending on March 31, Netflix added 15.8 million subscribers globally, which is more than double the 7.2 million that was expected and a growth of 22.5% year on year. Further, Netflix reported a rise in the quantity of new mobile application installations of more than 50% in Italy and more than 30% in Spain in March 2020.

Media Streaming Industry Segmentation

Media streaming refers to any media content, live or recorded, to be delivered to computers, mobile, and other devices via the internet, and played back in real-time. Podcasts, webcasts, movies, TV shows, and music videos are common forms of streaming content.

The media streaming market is segmented by content type (music Streaming, video streaming), revenue model (advertising, subscription), streaming platform (smartphone & tablet, laptop, and desktop, smart TV, gaming console), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

The market sizes and forecasts are provided in terms of value USD for all the above segments.

By Content Type
Music Streaming
Video Streaming
By Revenue Model
Advertising
Subscription
By Streaming Platform
Smartphone & Tablet
Laptop and Desktop
Smart TV
Gaming Console
Geography
North America
United States
Canada
Europe
Germany
UK
France
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Media Streaming Market Size Summary

The media streaming market is experiencing significant growth, driven by the increasing demand for subscription-based services, the availability of region-specific and original content, and the rising popularity of live sports. This growth is prompting vendors to focus on enhancing customer experiences through personalization and cost-effective services. Innovations such as blockchain technology and artificial intelligence are improving media quality, aiding various aspects of video creation and upload. The market is becoming more competitive with major players like Netflix, Amazon, Apple, and Disney entering the fray, offering diverse pricing models and content offerings. The shift from traditional pay-TV to over-the-top (OTT) platforms, coupled with the rapid adoption of smartphones and cloud-based services, is further propelling the expansion of the video streaming segment across regions.

The media streaming industry has seen a positive impact from the COVID-19 pandemic, with increased subscriber numbers and viewership due to heightened demand for online streaming. Music streaming services are also thriving, with exclusive content and promotional activities driving subscriber growth. The adoption of 5G technology is expected to enhance streaming experiences, enabling high-fidelity music streams and new developments like virtual reality concerts. While global players are expanding their reach, regional players maintain a stronghold in local markets by focusing on regional content. The Asia Pacific region is witnessing rapid growth due to high mobile penetration and internet access, with companies like Disney and Apple capitalizing on these trends. The market remains fragmented, with vendors striving to offer high-value bundles and original content to gain a competitive edge.

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Media Streaming Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on Global Media Streaming Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Content Type

      1. 2.1.1 Music Streaming

      2. 2.1.2 Video Streaming

    2. 2.2 By Revenue Model

      1. 2.2.1 Advertising

      2. 2.2.2 Subscription

    3. 2.3 By Streaming Platform

      1. 2.3.1 Smartphone & Tablet

      2. 2.3.2 Laptop and Desktop

      3. 2.3.3 Smart TV

      4. 2.3.4 Gaming Console

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 UK

        3. 2.4.2.3 France

        4. 2.4.2.4 Spain

        5. 2.4.2.5 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 Latin America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Mexico

        3. 2.4.4.3 Argentina

        4. 2.4.4.4 Rest of Latin America

      5. 2.4.5 Middle East and Africa

        1. 2.4.5.1 UAE

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 South Africa

        4. 2.4.5.4 Rest of Middle East and Africa

Media Streaming Market Size FAQs

The Media Streaming Market size is expected to reach USD 128.36 billion in 2024 and grow at a CAGR of 7.86% to reach USD 187.39 billion by 2029.

In 2024, the Media Streaming Market size is expected to reach USD 128.36 billion.

Media Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)