Men's Grooming Appliances Market Size (2024 - 2029)

The men's grooming appliances market is experiencing growth driven by increasing awareness and focus on personal grooming, particularly among the younger generation and working professionals. The influence of social media in popularizing grooming trends and the rise in male grooming products are significant factors contributing to the market's expansion. As men become more engaged consumers of grooming appliances, there is a notable opportunity for products designed specifically for their needs, such as hair styling tools with masculine features. Market players are responding to these shifting consumer preferences by launching innovative products, thereby impacting the overall market size.

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Market Size of Men's Grooming Appliances Industry

Men's Grooming Appliances Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 2.63 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Medium

Major Players

Men's Grooming Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

Men's Grooming Appliances Market Analysis

The men's grooming appliances market is projected to register a CAGR of 2.63% over the next five years.

Personal grooming has been a new trend among the younger generation worldwide. Growing corporate culture and many working professionals have significantly contributed to the growing awareness of personal grooming. The increased focus on personal care and grooming is one of the major factors driving the men's grooming appliances market. Social media has become very influential in creating and popularizing fashion, makeup, and hairstyling trends. Hence, increasing product and brand promotions, including advertisements for men's grooming appliances on various media channels, are gaining consumers' attention.

The rise in male grooming products, supplemented by the presence of global vendors, is expected to drive the market during the forecast period. Men, while not traditionally associated with hair styling appliances, have become active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may record growth. The players in the market have been focused on launching novel products to cater to the shifting preferences of consumers. For instance, Emjoi offers Emagine Epilator, especially for men. This device is equipped with 72 tweezers and shaving and trimming attachments, making it a multi-purpose equipment.

Men's Grooming Appliances Industry Segmentation

Men's grooming appliances help men shave their face and trim their hair.

The men's grooming appliances market is segmented by type, distribution channel, and geography. By product type, the market is segmented into shavers, stylers/trimmers, epilators, and hair clippers. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. The report also considers the market for men's grooming appliances in established and emerging economies in North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Type
Shavers
Stylers/Trimmers
Epilators and Hair Clippers
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Men's Grooming Appliances Market Size Summary

The men's grooming appliances market is experiencing a notable shift, driven by the increasing emphasis on personal grooming among younger generations and working professionals. This trend is further amplified by the influence of social media, which plays a significant role in popularizing fashion and grooming trends. As a result, there is a growing demand for men's grooming appliances, with global vendors capitalizing on this opportunity. The market is witnessing a rise in innovative product designs tailored specifically for men, such as hair straighteners with masculine features and multifunctional devices. Key players are focusing on product innovation to meet the evolving preferences of consumers, with partnerships and collaborations enhancing the availability and appeal of these products.

The market's growth is also fueled by rising concerns about health, hygiene, and personal appearance among men, alongside advancements in technology and increased media promotions. The Asia-Pacific region, in particular, is seeing a surge in demand for premium grooming appliances, driven by a lifestyle shift and a preference for a well-groomed appearance. Cordless trimmers and advanced shaving devices are gaining popularity, with manufacturers introducing products that offer convenience and superior performance. The competitive landscape is characterized by strategic mergers, acquisitions, and product launches by major players like Philips, P&G, and Panasonic, who are leveraging innovation to maintain their market positions and cater to the diverse needs of male consumers.

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Men's Grooming Appliances Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Shavers

      2. 2.1.2 Stylers/Trimmers

      3. 2.1.3 Epilators and Hair Clippers

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Men's Grooming Appliances Market Size FAQs

The Men's Grooming Appliances Market is projected to register a CAGR of 2.63% during the forecast period (2024-2029)

Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Spectrum Brands, Inc. and Wahl Clipper Corporation are the major companies operating in the Men's Grooming Appliances Market.

Men's Grooming Appliances Market Report Snapshots

Men's Grooming Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)