Men's Grooming Products Market Size (2024 - 2029)

The Men's Grooming Products Market is experiencing significant growth, driven by an increasing emphasis on personal grooming and enhanced spending power among men. The market's expansion is further fueled by evolving gender norms and the impact of social media, which have made men more conscious of their appearance and more inclined to use grooming products. The introduction of personalized products by major beauty brands caters to a diverse and multicultural consumer base, while the growing Gen Z population is challenging traditional gender norms, contributing to a transformative shift in the market.

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Market Size of Men's Grooming Products Industry

Men's Grooming Products Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 58.83 Billion
Market Size (2029) USD 75.09 Billion
CAGR (2024 - 2029) 5.00 %
Fastest Growing Market Middle East and Africa
Largest Market Europe

Major Players

Men's Grooming Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Men's Grooming Products Market Analysis

The Men's Grooming Products Market size is estimated at USD 58.83 billion in 2024, and is expected to reach USD 75.09 billion by 2029, growing at a CAGR of 5% during the forecast period (2024-2029).

Increasing focus on personal grooming habits and rising expenditure capacity of individuals are the major factors behind the escalating demand for grooming products among men. Additionally, with improving gender norms and the rising influence of social media, men have become more self-conscious and embrace grooming products to feel more confident. For instance, according to the survey conducted in 2023 by LendingTree, an online lending marketplace, American men spend around USD 2,256 annually on beauty products compared to women who spend USD 1,283 annually. Moreover, prominent beauty brands focus on introducing personalized products that meet the needs of a diversified and multicultural consumer base. Also, the growing Gen Z population has led to an irreversible shift in the market, breaking gender norms that can help achieve diverse creative expressions. For instance, in June 2022, the Japanese cosmetic group Shiseido introduced a new men’s skincare brand named Sidekick. It targets the Asian market, mainly Gen Z consumers, and includes four products and eight inventory items based on advanced cosmetic research. The Sidekick range comprises a face cleanser, a lotion, a moisturizer, and a fabric mask made with natural ingredients to improve the function of the skin's moisture barrier by creating a more resistant skin environment.

Men's Grooming Products Industry Segmentation

Male grooming products include a wide range of personal care products especially designed for men to maintain hygiene and enhance appearance. 

The scope of the study is segmented by product type, distribution channel, and geography. The market is segmented by product type into hair care, skin care, shaving products, and others. The skin care products segment is further segmented into face washes, moisturizers, face masks, and other skincare products. The hair care products segment is further segmented into shampoos and conditioners, styling products, hair colorants, and other hair care products. The shaving products segment is further classified into pre-shave, post-shave, razor and blades. The market is segmented by distribution channel into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The market sizing and forecasts have been done for each segment based on value (USD).

Product Type
Skin care products
Face Wash
Moisturizers
Face mask
Other Skin Care Products
Hair care products
Shampoo & Conditioners
Styling Products
Hair Colorants
Other Hair Care Products
Shaving Products
Pre-shave
Shaving Cream
Pre-shave Oil
Shaving Soap
Other Pre-shave Products
Post-shave
After-shave
Balms
Other Post-shave Products
Razors & Blades
Other Product Types
Distribution Channel
Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Men's Grooming Products Market Size Summary

The men's grooming products market is experiencing significant growth, driven by an increasing emphasis on personal grooming and the evolving perceptions of masculinity. As societal norms shift and social media influences rise, men are becoming more conscious of their appearance, leading to a surge in demand for grooming products. This trend is further supported by the introduction of personalized and culturally diverse products by major beauty brands, catering to a broader consumer base. The market is also witnessing a transformation with the growing Gen Z population, which is challenging traditional gender norms and encouraging diverse expressions through grooming. The shaving products segment, in particular, dominates the market due to changing fashion trends and a heightened focus on personal care among men. This segment's competitiveness is fueled by innovative product launches and strategic partnerships, with both established brands and new entrants seeking to capitalize on its growth potential.

The market's expansion is also attributed to increased awareness of skincare and personal grooming routines, particularly in regions like the UK, where a significant portion of men express concern about their appearance and skin health. The demand for functional and time-efficient grooming products is rising, driven by busy lifestyles and concerns over the impact of stress on personal appearance. Prominent players are responding by launching organic and sustainable products, reflecting a commitment to innovation and environmental responsibility. The global market is highly competitive, with key players such as Procter & Gamble, Beiersdorf, Unilever, L'Oréal, and LVMH employing various strategies to enhance their market presence. These strategies include expanding product lines, entering new markets, and introducing innovative products, as seen with recent launches by brands like Nivea and The Body Shop.

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Men's Grooming Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Focus On Personal Grooming

      2. 1.1.2 Aggressive Advertising and Marketing by Brands

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of Substitute Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Skin care products

        1. 2.1.1.1 Face Wash

        2. 2.1.1.2 Moisturizers

        3. 2.1.1.3 Face mask

        4. 2.1.1.4 Other Skin Care Products

      2. 2.1.2 Hair care products

        1. 2.1.2.1 Shampoo & Conditioners

        2. 2.1.2.2 Styling Products

        3. 2.1.2.3 Hair Colorants

        4. 2.1.2.4 Other Hair Care Products

      3. 2.1.3 Shaving Products

        1. 2.1.3.1 Pre-shave

          1. 2.1.3.1.1 Shaving Cream

          2. 2.1.3.1.2 Pre-shave Oil

          3. 2.1.3.1.3 Shaving Soap

          4. 2.1.3.1.4 Other Pre-shave Products

        2. 2.1.3.2 Post-shave

          1. 2.1.3.2.1 After-shave

          2. 2.1.3.2.2 Balms

          3. 2.1.3.2.3 Other Post-shave Products

        3. 2.1.3.3 Razors & Blades

      4. 2.1.4 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Specialty Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Convenience Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 Spain

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 United Arab Emirates

        3. 2.3.5.3 Rest of Middle-East and Africa

Men's Grooming Products Market Size FAQs

The Men's Grooming Products Market size is expected to reach USD 58.83 billion in 2024 and grow at a CAGR of 5% to reach USD 75.09 billion by 2029.

In 2024, the Men's Grooming Products Market size is expected to reach USD 58.83 billion.

Men's Grooming Products Market Report Snapshots

Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)