Market Size of Messaging Security Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 9.10 Billion |
Market Size (2029) | USD 25.05 Billion |
CAGR (2024 - 2029) | 22.45 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Messaging Security Market Analysis
The Messaging Security Market size is estimated at USD 9.10 billion in 2024, and is expected to reach USD 25.05 billion by 2029, growing at a CAGR of 22.45% during the forecast period (2024-2029).
With the outbreak of COVID-19, the messaging security market is expected to witness significant growth as security tools, and solutions are increasingly adopted, due to organizations deploying remote work access, amid lockdowns, in various countries. According to data provided by Google, an average of about 18 million COVID-19 spamming emails are blocked by the company every day.
- Encrypting messages on a device in order to safeguard the messaging infrastructure is referred to as messaging security. It creates a secure network, limits unsolicited messages, and safeguards devices from numerous dangers. It includes email antivirus, zero-hour malware detection systems, email intrusion prevention, pattern-based anti-spam, internet protocol (IP) reputation-based anti-spam, and email intrusion prevention. It has significant applications in a variety of industries, including banking, financial services, insurance (BFSI), information technology (IT), real estate, government, and the military. It may also be deployed on-premises or in the cloud.
- Enterprises are facing rising security risks as business communications increasingly shift to consumer messaging applications on mobile devices. The continued increase in BYOD (Bring Your Own Device) and smartphone adoption, coupled with employee use of consumer-grade messaging apps that lack the physical and technical safeguards necessary for enterprise communication, is exposing companies to security risks.
- One of the main factors propelling the market's expansion is the world's rapid urbanization and the rising frequency of cyberattacks. Additionally, the increased use of cloud-based and virtual appliance-based solutions is accelerating market expansion. Further, To manage sensitive user data, organizations are using multi-cloud environments and Software-as-a-Service (SaaS)-based platforms. As a result, email and messaging security services are being used more frequently for internal company communication and collaboration with outside parties.
- The multi-layered protection that ts messaging security provides against email phishing, business email compromise scams, and ransomware attacks is another factor in the market's expansion. The expanding need for security solutions from instant messaging service providers is also creating a good market picture. The market is expected to be further fueled by additional factors, such as the rising use of mobile devices and the creation of cutting-edge technologies for secure messaging solutions.
- The introduction of COVID-19 has had a significant impact on both the global economy and public health. Lockdowns and limitations have also forced numerous industries to halt production and operations, which has disrupted their supply chain. Additionally, a lot of businesses are switching from traditional working arrangements to ones that allow for home-based and remote employment. As a result, emails are used more frequently than ever for internal communications within organizations. Secret corporate information can be exposed, potentially harming the company. As a result, a lot of businesses have begun implementing messaging security, increasing their market demand and fueling the expansion of the messaging security industry throughout the pandemic.
Messaging Security Industry Segmentation
Messaging Security protects companies' messaging infrastructure that protects confidential data from malware, saves users from spam, and allows block/allow lists. The studied market is segmented by types of deployment (On-premise, Cloud) of various types of messaging (Email, SMS) across multiple end-user industries such as (BFSI, Retail, E-commerce, Government, and Healthcare, among others ) in varied geographies.
The Messaging Security Market is segmented by Deployment Type (Cloud, On- Premise), Type (Email, SMS), End-user Industries (Government, BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, Manufacturing, Education), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
Deployment Type | |
Cloud | |
On-Premise |
Type | |
SMS |
End User Industry | |
BFSI | |
Government | |
Healthcare | |
Media and Entertainment | |
Retail and E-commerce | |
Manufacturing | |
Education | |
Other End User Industries |
Geography | |
North America | |
Europe | |
Asia Pacific | |
Latin America | |
Middle East and Africa |
Messaging Security Market Size Summary
The messaging security market is poised for substantial growth, driven by the increasing need for robust security solutions as organizations adapt to remote work environments and the rising prevalence of cyber threats. The market is characterized by the deployment of advanced security tools that protect messaging infrastructures from various dangers, including email phishing, business email compromise scams, and ransomware attacks. This sector is witnessing heightened demand across multiple industries such as banking, financial services, insurance, information technology, and government, as these sectors increasingly rely on secure communication channels to safeguard sensitive information. The shift towards cloud-based and virtual appliance solutions further propels market expansion, as organizations seek to enhance their security posture in response to the growing frequency of cyberattacks and the need for secure data management in multi-cloud environments.
North America stands as a significant contributor to the messaging security market, with its strong technological adoption and presence of major solution vendors. The region's focus on securing data against cyber threats is intensified by the rapid increase in connected devices and the rising incidence of cyberattacks. The market is fragmented, with key players like Tata Communications, McAfee, Cisco, and Microsoft leading the charge in innovation and collaboration to capture market share. These companies are investing heavily in updating security measures to protect against evolving threats. The introduction of comprehensive frameworks and unified cybersecurity platforms by companies such as Cisco and Trend Micro underscores the industry's commitment to enhancing security compliance and risk management. As organizations continue to prioritize data protection, the messaging security market is expected to experience significant growth, driven by the need for secure communication solutions in an increasingly digital world.
Messaging Security Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Force Analysis
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1.2.1 Threat of New Entrants
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Bargaining Power of Suppliers
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Market Drivers
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1.3.1 Demand for Protecting the Confidential Information from Malware Threats
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1.3.2 Increasing Popularity of Cloud-based and Virtual Appliance-based Solutions
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1.4 Market Restraints
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1.4.1 Lack of Awareness about Cyberattacks
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1.4.2 Increasing Complexity in Implementing Various Messaging Security Solution
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1.5 Impact of Covid-19 on the Market
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2. MARKET SEGMENTATION
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2.1 Deployment Type
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2.1.1 Cloud
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2.1.2 On-Premise
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2.2 Type
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2.2.1 Email
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2.2.2 SMS
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2.3 End User Industry
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2.3.1 BFSI
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2.3.2 Government
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2.3.3 Healthcare
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2.3.4 Media and Entertainment
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2.3.5 Retail and E-commerce
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2.3.6 Manufacturing
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2.3.7 Education
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2.3.8 Other End User Industries
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2.4 Geography
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2.4.1 North America
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2.4.2 Europe
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2.4.3 Asia Pacific
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2.4.4 Latin America
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2.4.5 Middle East and Africa
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Messaging Security Market Size FAQs
How big is the Messaging Security Market?
The Messaging Security Market size is expected to reach USD 9.10 billion in 2024 and grow at a CAGR of 22.45% to reach USD 25.05 billion by 2029.
What is the current Messaging Security Market size?
In 2024, the Messaging Security Market size is expected to reach USD 9.10 billion.