Market Trends of Mexico Aesthetic Devices Industry
Botulinum Toxin Segment is Expected to Hold Significant Market Share in the Mexican Aesthetic Devices Over the Forecast Period.
Botulinum toxin is a neurotoxic protein produced by the bacterium Clostridium botulinum. As a result, botulinum toxin in very diluted quantities is utilized for aesthetic and non-cosmetic applications, such as treating frown lines between the brows, facial wrinkles such as horizontal creases on the forehead, lines at the corners of the mouth, and cobblestone skin on the chin. The aesthetic concerns of individuals regarding their appearance are gradually on the rise in the country. Thus, there is a growing demand for aesthetic products among the population that has created a subsequent demand for botulinum toxin procedures. The increasing demand for botulinum toxin is expected to boost the market segment growth.
The rising demand for botox procedures in the country to enhance physical appearance and look younger is also contributing to the growth of this segment. For instance, Tijuana Bariatrics, Mexico, in November 2022, reported that significant increase in the number of botox treatment procedures in their center in the year 2021. Thus, rising demand is driving the growth of this segment.
Botox is also widely used for various medical conditions, including cervical dystonia, plantar fasciitis, hyperhidrosis, and chronic migraines, among others. For instance, an article published in the journal Archives of Physical Medicine and Rehabilitation in February 2022 reported that a group of Mexican researchers indicated that botulinum toxin A (BTX-A) had been used for the treatment of patients with plantar fasciitis. The study indicated that there was an improvement in the pain conditions of the plantar fasciitis-affected patients after being injected with the BTX-A. Such use of botox for medical conditions is expected to add to the growth of the botox segment in the country over the forecast period.
Similarly, an article published by NCBI in July 2021 reported using onabotulinumtoxinA and incobotulinumtoxinA for cervical dystonia and blepharospasm treatment in Mexico patients. Thus, the use of botulinum toxin in the region in a non-cosmetic surgical procedure is also boosting the demand for botulinum toxin in the country.
Thus, due to the rising demand for botox procedures and the use of botulinum toxin in the region in a non-cosmetic surgical procedure is contributing to the growth of this segment.
Breast Augmentation Surgical Procedures are Expected to Witness Significant Growth Over the Forecast Period.
Breast augmentation is done by placing implants behind the breast tissue or under the chest muscle. An implant is a sac filled with either sterile salt water (saline) or a material called silicone. The breast augmentation market is expected to witness significant growth over the forecast period owing to the increasing demand by young women with a high preference to enhance their aesthetic appeal and the rising prevalence of breast cancer.
An article published by the journal of Bioscience and Medicine in June 2021 reported that in a study conducted in Mexico, 153 female patients included in the analysis reported that 47% of women undergo breast augmentation procedures for sexual and appearance satisfaction. Thus, due to increase demand to enhance aesthetic appearance, the segment is expected to witness significant growth over the forecast period.
Additionally, the rising cases of breast cancer reported in the country are also contributing to the growth of this segment. Many women have to undergo mastectomy surgery to remove an entire breast to treat or prevent breast cancer. As a result, their natural breasts get damaged, and they undergo breast augmentation procedures to maintain their physical appearance. For instance, in 2020, Globocan reported that 33.7 thousand cancer cases are expected to be reported in Mexico in the year 2025, and this number is expected to increase to 45.3 thousand by the year 2040. Thus, increasing breast cancer may increase the demand for breast augmentation procedures, thereby contributing to the growth of this segment.
Thus, due to the increasing demand by young women with a high preference to enhance their aesthetic appeal, the rising prevalence of breast cancer, and the increasing disposable income, the segment is expected to witness significant growth over the forecast period.
