Mexico Beauty and Personal Care Industry Overview
The Mexico Beauty and Personal Care Market is fragmented and highly competitive, with the major players trying to maintain their market share and leadership by adopting various business strategies like product innovations, partnerships, expansion, mergers, and acquisitions. New product developments included line extensions of well-recognized brands, manufacturers entering new categories, new versions with natural ingredients associated with skincare benefits, new application formats, and improved formulations to differentiate from competitors. They also focus on building an online presence and developing online marketing strategies by tying up with various e-retail platforms. Unilever plc, The Procter & Gamble Company, Beiersdorf AG, Colgate-Palmolive Company, and Mary Kay are critical players in the country manufacturing beauty and skin care products.
Mexico Beauty and Personal Care Market Leaders
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Beirsdorf AG
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Unilever plc
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The Procter & Gamble Company
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Mary Kay
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Colgate-Palmolive
- *Disclaimer: Major Players sorted in no particular order
