Market Share of Mexico Hair Care Industry
Mexico's hair care market is highly competitive, with a significant share held by key players such as Unilever PLC, L'Oréal SA, Johnson & Johnson, The Procter & Gamble Company, and Genomma Lab Internacional, S.A.B. de C.V. Key players are focusing on online distribution channels for their online marketing and branding of their products, to expand their product visibility, hence, consumer base. Market leader Procter & Gamble has been doing several developments in the market, primarily focused on packaging innovation, to provide customers with convenient product size variants.
Mexico Hair Care Market Leaders
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Unilever PLC
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L'Oréal SA
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The Procter & Gamble Company
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Genomma Lab Internacional, S.A.B. de C.V.
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Johnson & Johnson
*Disclaimer: Major Players sorted in no particular order
