Mexico Hair Care Market Size (2024 - 2029)

The Mexico hair care market is experiencing growth driven by increasing consumer spending on hair health due to prevalent hair-related issues stemming from lifestyle choices. This has led to a shift towards herbal and plant-based products, reflecting a growing consciousness about hair health. The fashion-forward youth are also contributing to the market's expansion by seeking diverse hair care options. Despite these positive trends, the market faces challenges such as price competition in mass-market sectors, which affects consumer purchasing behavior and poses a restraint on market growth.

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Market Size of Mexico Hair Care Industry

Mexico Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.82 %
Market Concentration High

Major Players

Mexico Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

Mexico Hair Care Market Analysis

Mexico's hair care market is projected to register a CAGR of 4.82% over the forecast period.

  • Bad lifestyle choices, including a lack of proper nutrition and stress, have made hair-related problems all-pervasive. Sourcing the concern, Mexicans are increasingly spending on hair health, further boosting the country's market of hair care products. Additionally, with the rising awareness to use personal care products made from herbs and other natural ingredients, consumers' growing hair health consciousness is giving rise to innovations in hair care products. 
  • Mexicans are progressively switching to herbal and plant-based hair care products over conventional offerings, portraying a promising market for hair care products with lower chemical formulations. The fashion-conscious youth is constantly aware of various hair care offerings, such as hair styling and colorant products expressing individuality. Thus, such consumer habits are driving the market. 
  • Key players are focusing on online distribution channels for the marketing and branding of their products to expand their product visibility. However, mass-market sectors, like hair care, continued to be victims of the price war, as grocers have started to match discounter pricing and withdraw multi-buy promotions, for example. Thus, the shoppers pay lower prices but are not encouraged to buy more volume. The factor serves as a restraint to the country's haircare market.

Mexico Hair Care Industry Segmentation

The term "hair care" refers to all aspects of hygiene and cosmetology related to the human hair that grows on the head. 

Mexico's hair care market is segmented by product type and distribution channel. Based on the product type, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, pharmacy/drug stores, online stores, and other distribution channels. 

The report offers market size and forecasts in value (USD million) for the above segments.

Product Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Pharmacy/ Drug Stores
Online Stores
Other Distribution Channels
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Mexico Hair Care Market Size Summary

The hair care market in Mexico is experiencing a steady growth trajectory, driven by increasing consumer awareness and demand for products that promote hair health. This trend is largely influenced by lifestyle changes, such as poor nutrition and heightened stress levels, which have led to a rise in hair-related issues among the population. As a result, there is a growing preference for herbal and plant-based hair care products, reflecting a shift towards products with natural ingredients and lower chemical content. The fashion-conscious youth are also contributing to market expansion by seeking out hair styling and coloring products that allow them to express their individuality. However, the market faces challenges from price competition in mass-market sectors, which can limit consumer purchasing volume despite lower prices.

The market's growth is further bolstered by the increasing availability and affordability of hair care products, with online retail channels playing a significant role in this expansion. The convenience of online shopping, especially post-COVID-19, has led to a surge in e-commerce sales, as consumers prefer the ease of purchasing from home. Key players in the market, such as Unilever, L'Oréal, Johnson & Johnson, and Procter & Gamble, are leveraging online platforms to enhance product visibility and consumer reach. Innovations in product packaging and formulation, such as Procter & Gamble's dissolvable hair care pouches and L'Oréal's beauty tech advancements, are also driving market demand. These developments, coupled with strategic investments and improvements in supply chain mechanisms by online retailers, are contributing to the competitive landscape of Mexico's hair care market.

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Mexico Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Loss Treatment Products

      4. 2.1.4 Hair Colorants

      5. 2.1.5 Hair Styling Products

      6. 2.1.6 Perms and Relaxants

      7. 2.1.7 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores/Grocery Stores

      3. 2.2.3 Pharmacy/ Drug Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

Mexico Hair Care Market Size FAQs

The Mexico Hair Care Market is projected to register a CAGR of 4.82% during the forecast period (2024-2029)

Unilever PLC, L'Oréal SA , The Procter & Gamble Company, Genomma Lab Internacional, S.A.B. de C.V. and Johnson & Johnson are the major companies operating in the Mexico Hair Care Market.

Mexico Hair Care Market Report Snapshots

Mexico Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)