Market Trends of Mexico Whey Protein Industry
This section covers the major market trends shaping the Mexico Whey Protein Market according to our research experts:
Growing Demand for Infant Formula is Benifitting the Market
With a major influence from the United States, the Mexican consumers are exploring ways out to stay fit and opt for healthy lifestyles, and are trying to do the same with their young ones. Since whey proteins are the most preferred form of supplement to compensate for the protein deficiencies, the Mexican mothers are opting for infant formulas that provide the right amount of protein required to avoid the stunted growth of their children. Moreover, since the population of Mexico is increasing and the existing is a majority of lactose-consumers, they prefer to choose whey-based infant formulas for babies. Thus, the psychological factor is expected to drive the Mexico whey protein market in the near future.
Functional/Fortified Food Sector Possesses a Good Potential for the Market
The booming functional food and bakery sector spiked the demand for dairy based food and beverages in Mexico with whey protein being the best suitable protein source. With the Eastern world producing Whey protein in plenty, Mexico became one of the major import hubs for the whey protein market. Increasing younger populations with fitness consciousness inflated the demand for whey, as it is a major ingredient in weight management and bodybuilding. Moreover, the incorporation of whey protein in food products like protein bars is being done extensively. Thus, the rise in demand for functional food and beverages factors are expected to drive the Mexico Whey protein market at a rapid pace.
