Microwave Oven Market Size (2024 - 2029)

The microwave oven market is anticipated to experience growth driven by factors such as rising living standards, the increasing number of nuclear families, and a growing demand for frozen and ready-to-eat foods. The market's expansion is further supported by the increasing number of working women and the busy schedules of urban residents, which boost the demand for kitchen appliances. Economic factors like a rising population and higher disposable incomes are expected to positively influence the market size. The convection segment is projected to hold a significant share of the market. Despite challenges like high power consumption, innovations such as energy-efficient and inverter-based microwave ovens present new opportunities. The post-COVID surge in home cooking and the popularity of smart kitchen appliances also contribute to the market's growth potential.

Market Size of Microwave Oven Industry

Microwave Oven Market Summary
Study Period 2020-2029
Market Size (2024) USD 17.78 Billion
Market Size (2029) USD 22.26 Billion
CAGR (2024 - 2029) > 4.60 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Microwave Oven Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Microwave Oven Market Analysis

The Microwave Oven Market size is estimated at USD 17.78 billion in 2024, and is expected to reach USD 22.26 billion by 2029, growing at a CAGR of greater than 4.60% during the forecast period (2024-2029).

The rising standard of living of customers, an increasing number of nuclear families, and surging demand for frozen and ready-to-eat food are key factors driving the market growth. The increasing number of working women and the preoccupied schedules of people in urban cities are likely to fuel the demand for ovens. The robust growth of the hospitality sector and rising catering contracts for large-scale functions, seminars, and other social gatherings are also expected to drive the demand for commercial appliances over the forecast period.

Economic factors, such as the rising population, increasing disposable income of consumers, and growing awareness about different cooking appliances, such as microwave ovens, grills, and barbeques, are projected to impact the market positively. The convection segment of the market is poised to account for half of the overall market.

The demand for a microwave oven may gain strong support from the rising consumer spending on kitchen appliances. The adoption of kitchen and home appliances is forecast to witness robust growth, owing to the increasing rate of urbanization. High power consumption is expected to be a dominant restraint for the growth of the microwave oven market. However, several companies are expected to develop products that consume less energy and offer a more significant advantage over their traditional counterparts.

The rising trend of connectivity between home appliances and innovations, such as inverter-based microwave ovens, is projected to create new opportunities in the market. The steady growth of sales of smart kitchen appliances is also an opportunity for the market players. Post-COVID, the microwave oven market has experienced a significant boost in sales due to increased home cooking and convenience.

Microwave Oven Industry Segmentation

A microwave oven is a relatively small, boxlike oven that raises food temperature by subjecting it to a high-frequency electromagnetic field. The study offers a complete background analysis of the microwave oven market, including the analysis and forecast of market size, market share, industry trends, growth drivers, and vendors. It also includes insights into market segmentation by type, application, and geography. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across the critical points in the industry’s value chain. 

The Microwave Oven Market is segmented by type (grill, solo, and convection), distribution channel (multi-brand stores, exclusive stores, online, and other distribution channels), application (residential and commercial), and geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa).

The report offers market size and forecasts for the market in terms of revenue (USD) for all the above segments.

By Type
Grill
Solo
Convection
By Distribution Channel
Multi-brand Stores
Exclusive Stores
Online Stores
Other Distribution Channels
By End-User
Residential
Commercial
By Geography
North America
Europe
Asia-Pacific
South America
Middle East & Africa
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Microwave Oven Market Size Summary

The microwave oven market is poised for significant growth, driven by factors such as the rising standard of living, an increasing number of nuclear families, and a growing demand for frozen and ready-to-eat foods. The market is further bolstered by the increasing number of working women and the busy lifestyles of urban dwellers, which fuel the demand for convenient cooking solutions. The hospitality sector's robust expansion and the rising number of catering contracts for large-scale events also contribute to the demand for commercial microwave ovens. Economic factors, including a rising population and increasing disposable incomes, are expected to positively impact the market, with the convection segment anticipated to capture a substantial share. Despite high power consumption being a potential restraint, innovations in energy-efficient products are expected to mitigate this challenge.

The market's growth is also supported by the rising consumer spending on kitchen appliances and the trend of urbanization, which drives the adoption of modern home appliances. The post-COVID surge in home cooking has further boosted microwave oven sales, creating new opportunities for market players. The residential segment, driven by changing lifestyles and food consumption preferences, is expected to expand, although the trend towards quick-service dining may pose challenges. The Asia-Pacific region presents substantial growth prospects, with first-time buyers contributing to market expansion. The market is fragmented, with intense competition among national and international companies, and strategic partnerships, such as those between LG Electronics and ITC Foods, are expected to enhance product offerings and consumer experiences.

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Microwave Oven Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Demand for Small Kitchen Appliances

    3. 1.3 Market Restraints

      1. 1.3.1 High Installation and Maintenance Costs

    4. 1.4 Market Opportunities

      1. 1.4.1 Increasing Demand for Smart and Energy-Efficient Kitchen Appliances

    5. 1.5 Value Chain Analysis

    6. 1.6 Porter's Five Forces Analysis

      1. 1.6.1 Bargaining Power of Suppliers

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Threat of New Entrants

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Technology Innovations in the Industry

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Grill

      2. 2.1.2 Solo

      3. 2.1.3 Convection

    2. 2.2 By Distribution Channel

      1. 2.2.1 Multi-brand Stores

      2. 2.2.2 Exclusive Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By End-User

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Geography

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia-Pacific

      4. 2.4.4 South America

      5. 2.4.5 Middle East & Africa

Microwave Oven Market Size FAQs

The Microwave Oven Market size is expected to reach USD 17.78 billion in 2024 and grow at a CAGR of greater than 4.60% to reach USD 22.26 billion by 2029.

In 2024, the Microwave Oven Market size is expected to reach USD 17.78 billion.

Microwave Oven Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)